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Regional Director, Digital Sales - job 1 of 2

Nexstar Media Group is seeking a Regional Director of Digital Sales responsible for accelerating digital revenue across a defined portfolio of local markets. This senior role is focused on execution—partnering with local leadership to drive performance, increase share of wallet, and close high-value opportunities across owned & operated inventory and marketing services.

The ideal candidate has a proven track record in digital ad sales, particularly in the OTT/CTV ecosystem, with experience in programmatic advertising, data-first solutions, audience targeting, and strategic partnership development. This is a high impact role for a revenue leader who thrives in-market, influences outcomes, and holds teams accountable to digital growth targets.

Key Responsibilities

  • Revenue Leadership & Sales Execution
    • Own digital revenue outcomes across assigned markets, driving growth across all product lines: OTT/CTV, Display, OLV and Marketing Services.
    • Partner with local GMs, GSMs, and AEs to develop and close high-value deals, expand existing accounts, and penetrate new business.
    • Push adoption of multi-platform solutions that drive measurable ROI for clients and maximize yield on premium inventory.
    • Act as the point of escalation and deal support on key enterprise, regional, and multi-market opportunities.
    • Support Regional Vice Presidents on strategic initiatives and digital growth opportunities for markets
  • Field Enablement & Market Activation
    • Support and influence local sales teams to prioritize digital in every sales conversation.
    • Identify underperforming segments and implement targeted actions to accelerate growth.
    • Reinforce the company’s go-to-market strategy, pricing discipline, and product positioning to win share in competitive markets.
    • Help implement quarterly and annual plans that align to local revenue targets and product mix goals.
  • Performance Accountability & Forecasting
    • Track regional pacing to budget and proactively address shortfalls with market-level interventions.
    • Lead weekly forecast reviews, monthly pipeline health checks, and deal strategy sessions with local sales leadership.
    • Partner with corporate revenue operations to ensure forecast accuracy, CRM discipline, and revenue visibility.
  • Strategic Collaboration
    • Share best practices across regions and contribute to corporate feedback loops on product performance and sales blockers.
    • Support recruitment and onboarding of top-tier digital talent in key markets as needed.

KPIs & Success Metrics

  • Digital revenue growth (YoY and pacing to budget)
  • Average deal size and digital product mix
  • Share of wallet growth in top accounts
  • Pipeline coverage and close rates
  • Number of markets achieving quota

Qualifications

  • 6+ years in digital media sales or digital revenue leadership, preferably with local/regional media organizations
  • Proven success leading or influencing sales teams to exceed digital revenue goals
  • Deep expertise across digital ad channels including CTV/OTT, display, programmatic, native, search, social, and email
  • Strong executive presence and ability to command sales strategy discussions in-market
  • Demonstrated success in building and closing 7-figure digital deals with major advertisers or agencies
  • Fluent in CRM tools, forecasting methodologies, and digital advertising platforms
  • Highly autonomous and results-driven, with a bias toward action
  • Ability to travel up to 75%

Salary Range: $180,000 - $225,000

Job Location: Position can be located in any Nexstar market.

Average salary estimate

$202500 / YEARLY (est.)
min
max
$180000K
$225000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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DATE POSTED
December 3, 2025
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