Fast Facts

Nelnet Business Services is seeking a Specialist I in Revenue Operations to execute marketing campaigns that drive lead generation and conversion within the education sector. This role targets early-career marketers with experience in campaign execution and marketing automation.

Responsibilities: The Specialist will build and execute multi-touch marketing campaigns, support product-led growth initiatives, coordinate marketing messages with various teams, maintain and analyze lead flow, and optimize campaign performance through A/B testing.

Skills: Key skills include proficiency in marketing automation tools, understanding of marketing KPIs and funnel metrics, basic knowledge of HTML/CSS, and strong organizational and communication skills.

Qualifications: A Bachelor’s degree in Marketing, Business, Communications, or a related field is required, along with 2-5 years of experience in digital marketing, preferably in a SaaS or EdTech environment.

Location: Lincoln, United States of America

Compensation: Not provided by employer. Typical compensation ranges for this position are between $55,000 - $75,000.

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

Nelnet Business Services (NBS) is hiring a Specialist I, Revenue Operations to execute targeted marketing campaigns that generate, nurture, and convert leads across our K–12 and higher education product lines. This role is key to driving pipeline growth and marketing performance through strong collaboration with Content, Design, Sales, and Product Marketing.

This position is ideal for an early-career marketer with hands-on experience in campaign execution, email marketing, and marketing automation. You’ll work across multiple platforms to support outbound and inbound efforts, ensuring all campaigns are data-informed, well-targeted, and performance-optimized.

JOB RESPONSIBILITIES:

• Assist in building and executing multi-touch campaigns across email, landing pages, social media, and outbound sequences using HubSpot, Apollo.io, or other platforms.
• Support product-led growth (PLG) initiatives through in-app messaging, lifecycle campaigns, and nurture workflows.
• Coordinate with Sales, Product Marketing, and Content teams to align messaging, timing, and goals for each campaign.
• Build responsive email templates and dynamic landing pages for specific segments, industries, or buyer personas.
• Monitor lead scoring models, enrichment processes, and CRM syncs to ensure proper lead flow and attribution.
• Maintain and update contact databases, lists, and workflow triggers to ensure campaign accuracy.
• Track and report on campaign performance metrics including open rates, click-through rates, conversion rates, and cost per lead.
• Conduct A/B and multivariate testing to optimize subject lines, copy, CTAs, send times, and segmentation.
• Recommend adjustments based on campaign analytics and performance trends.
• Work closely with the content, creative, and digital marketing teams to request, review, and implement campaign assets (e.g., images, copy, CTAs).
• Collaborate with peers across Revenue Operations to ensure smooth integration between systems and reporting consistency.

EDUCATION:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

EXPERIENCE:

• 2-5+ years of experience in digital marketing, demand generation, or marketing operations—preferably in a SaaS or EdTech environment.
• Experience using marketing automation platforms such as HubSpot, Marketo, Pardot, or similar.
• Experience with PLG funnels, lead scoring models, and buyer journey alignment preferred.

COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:

• Proficiency in campaign-building workflows and audience segmentation.
• Solid understanding of marketing KPIs and funnel metrics.
• Basic knowledge of HTML/CSS for email and landing page formatting.
• Familiarity with CRM systems like Salesforce, Creatio, or equivalent.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Clear communication skills and ability to collaborate across distributed teams.
• Working knowledge of tools such as Canva, Google Analytics, or Apollo.io.
• Enthusiasm for education, technology, and using data to solve problems.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone. 

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or[email protected].

Nelnet is a Drug Free and Tobacco Free Workplace.