Marketing Campaign Specialist

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBC Sports Next, a division of ‘Versant’, is where sports and technology intersect. We’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology. We’re a subdivision of NBC Sports and home to leading technology platforms and digital applications for Youth & Recreational Sports; Golf; and Emerging Media.    

We’re looking for a results-driven Marketing Campaign Specialist to help us grow our member base through effective, high-impact campaign execution. In this role, you'll manage day-to-day campaign development and execution, working closely with cross-functional partners in creative, paid media, email/CRM, product, and analytics. You’ll bring a strong eye for detail, a passion for acquisition marketing, and a data-informed mindset to everything you do. 

In this role, you will be a part of the larger NBC Sports Next and Fandango Direct-to-Consumer team. You’ll report to the Senior Manager, GolfPass Member Growth & Marketing. 

Key Responsibilities: 

• Create go-to-market plans for every acquisition initiative, inclusive of overarching campaign strategy, defining KPIs, creative and messaging direction, and media mix. 

• Complete, submit, and project manage creative briefs – working with the creative team to develop campaign assets and messaging that align with brand voice and business goals. 

• Monitor performance in real time and optimize as needed to meet campaign goals. 

• AB test messaging, landing pages, and targeting strategies to improve conversion rates. 

• Collaborate with analytics to produce campaign wrap-up reports. 

• Maintain campaign calendars and ensure deadlines are met for launches. 

• Identify trends, surface insights, and make recommendations to improve the efficiency and effectiveness of media. 

• Bachelor’s degree in Marketing, Business, Communications, or related field. 
• 3+ years of experience in digital marketing, ideally in a campaign or media execution role. 
• Experience building go-to-market plans and working cross-functionally with teams (creative, analytics, paid media, CRM/email). 
• Strong communicator with a collaborative mindset. 
• Comfortable in fast-paced, data-driven environments. 
• Experience in direct-to-consumer (DTC) or subscription-based businesses. 
• Familiarity with marketing tools (e.g., Google Analytics, CMS tools, Looker, Tableau or similar platforms). 
• Experience planning, building, and running AB tests. 
• A proactive, self-motivator who can take direction and produce tangible results. 
• Ability to anticipate and accommodate needs, requests, and issues. 
• Creative confidence and an ability to contribute ideas in a creative group atmosphere. 

Additional Job Requirements 

• Hybrid: This position has been designated as a hybrid, generally contributing from the office a minimum of three days per week. 
• Must be willing to work in the Orlando, FL office. 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.