Senior Data Analyst, Marketing - job 1 of 2

ABOUT THE TEAM

The Business Analytics team sits within Mural’s Centralized Operations team, which also includes Information Technology, Program Operations (PMO), and Business Operations and Strategy. Composed of skilled Data Analysts and Business Intelligence Analysts, the team works collaboratively with stakeholders from various departments to convert data into actionable insights that align with company goals and drive business growth. The team plays a pivotal role in furnishing Mural with crucial Business Health Reporting and metrics to measure our success.

YOUR MISSION

We’re looking for a Senior Marketing Data Analyst who is both a strategic storyteller and a hands-on analytics operator. You’ll shape and execute our marketing and PLG data strategy, build the systems that power our insights, and translate complex data into clear, actionable recommendations that drive growth. This role blends data architecture, deep analytics, and cross-functional influence.

WHAT YOU'LL DO

• Own Funnel & PLG Analytics: Map, measure, and optimize customer journeys for both product-led and sales-led growth. Identify drop-off points, analyze conversion paths, and recommend improvements that drive acquisition, retention, and expansion.

• Build High-Impact Dashboards: Create and maintain intuitive, real-time dashboards (Tableau, Databricks, Looker, etc.) that combine marketing, product, and CRM data to guide Marketing, Product, and Sales decisions.

• Lead GA4 Tagging & Tracking: Architect and manage GA4 event tagging to capture the full customer journey. Ensure tracking accuracy, integrate with CRM/marketing automation platforms, and partner with RevOps to maintain clean, reliable data flows.

• Run Testing & Optimization Programs: Design, execute, and analyze A/B and multivariate tests across campaigns, onboarding, and product experiences. Incorporate attribution and segmentation analysis to understand performance by channel, product, and customer type.

• Translate Data to Strategy: Turn complex analytics into clear, actionable insights for senior leadership. Use data to influence GTM priorities, marketing spend, and cross-functional initiatives across Product, Sales, and Marketing Ops.

WHAT YOU'LL BRING

•  5+ years in marketing analytics, ideally in B2B SaaS, with experience in both product-led and sales-led growth models. Proven track record of driving measurable impact through data.

• Strong SQL Skills: Ability to query, join, and manipulate large, complex datasets from multiple sources to uncover actionable insights.

• GA4 Mastery: Deep experience with GA4 event tracking, tagging strategy, and analytics best practices, including integrating web and CRM/marketing automation data for a complete customer journey view.

• Advanced Data Visualization: Proficiency in Tableau, Looker, Power BI, or similar tools to transform complex data into clear, compelling dashboards and reports.

• Experimentation Experience: Hands-on expertise designing, running, and analyzing A/B and multivariate tests to optimize acquisition, activation, and retention.

• Exceptional Communication: Skilled at translating complex data into concise, actionable insights for non-technical audiences, including senior leadership.

• CRM & Marketing Automation Familiarity: Experience working with Salesforce, HubSpot, Marketo, or similar platforms.

• RevOps Collaboration: Proven experience partnering with Revenue Operations teams and supporting marketing-to-sales handoff processes.

• Project Management & Process Improvement: Strong organizational skills with the ability to identify data flow gaps and recommend process and automation improvements.

• Preferred Tools: Familiarity with data pipeline and tagging tools such as Google Tag Manager, Segment, Databricks, DBT, or Airflow is a plus.

For roles based in New York City, California, Colorado, and Washington, the base salary for this role ranges from $140,000-$160,000 + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation.

Equal Opportunity 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.