Senior Manager, Content Marketing
Skills
- Advanced writing and editing skills with tone and style adaptability.
- Deep understanding of SEO, content analytics, and performance measurement.
- Experience using generative AI tools (ChatGPT, Gemini) for content creation.
- Familiarity with content platforms and tools: WordPress, Asana, Figma, Tableau, Sprout Social.
- Strong project and stakeholder management across cross-functional teams.
- Experience managing writers, freelancers, or agencies and scaling content operations.
Responsibilities
- Develop and own content strategy for key audience segments and verticals aligned to company and campaign goals.
- Create and manage high-quality content across blogs, reports, guides, thought leadership, and campaign assets that generate awareness and pipeline.
- Leverage generative AI and research methodologies to produce scalable, high-quality content efficiently.
- Review and edit marketing materials to ensure compelling, accurate, on-brand copy and elevate team writing standards.
- Optimize editorial workflows to accelerate time-to-publish while maintaining attention to detail.
- Collaborate cross-functionally with product marketing, customer marketing, PR, design, and web teams to turn complex ideas into compelling stories.
- Use SEO insights, analytics, and A/B testing to improve reach, engagement, and conversions.
- Own editorial planning, content calendar, and management of freelancers or agencies.
- Explore and test new formats (podcasts, video, interactive content) to increase engagement.
- Report on content impact using metrics like traffic, engagement, lead quality, and revenue contribution.
- Plan and manage session content for the annual customer conference, working with executives and product teams.
Education
- Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent experience.
- Advanced degree in a related field is a plus but not required.
Benefits
- Health, pharmacy, optical and dental insurance
- Paid time off and sick leave
- Short-term and long-term disability coverage
- Life insurance
- 401(k) contribution
- Potential for restricted stock units (role-dependent)
- Support for diversity and inclusive workplace initiatives
Average salary estimate
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