Director, SEM (Remote)

About the Role:

We are looking for a strong, passionate, and energetic Paid Search professional to drive growth and strategic oversight across the paid search department with a focus of working on our largest accounts. We are looking for someone passionate about search-driven performance marketing and well-versed in other digital acquisition channels. This individual should be a people-focused leader who enjoys hands-on, cross-functional collaboration and wants to join a fast-growing, innovative digital agency that is hyper-focused on client performance and ROI.

Responsibilities:

• Serve as Paid Search Lead on one or more of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members
  • Will be responsible for owning Paid Search strategy for multiple accounts
• Present Paid Search strategy, performance, and tactical priorities to client stakeholders
  • Use storytelling to simplify complex search strategies and present them as clear, impactful campaign recommendations.
• Partner with cross-channel leads on creating a holistic media plan, inclusive of forecasting/budgets, testing, tactical plans, and reporting
  • Understanding insights to inform performance changes and direct optimizations
• Responsible for defining roles & responsibilities for client Paid Search teams, and responsible for delegating work to supporting team members
• Own pacing across your book of business and ensure all campaigns are spending to the desired target
• Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advanced accounts with the latest trends and opportunities
• Opportunity to manage others, from Account Managers to Associate Directors
  • Manage your team in advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc.
  • Deliver feedback, performance reviews, support, and recognition in pursuit of achieving team goals
  • Serve as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy
• Willingness to join in-person team meetings, events, and client presentations as business needs arise, est. 1-2 times per quarter
  • Strong communication and professional presence required 
• Work closely with Google, Bing, and other vendor partners on client strategy and planning, goals, testing, expansion opportunities, and account health
• Contribute to overall department trainings, POVs, award submissions, and case studies
• Participate in new business pitches and conduct audits across the Google ecosystem

Client & Revenue Oversight:

• Generate and oversee strong revenue growth from client renewals.
• Participate in onboardings, renewal calls, and other important client communications with top Google advertising accounts.
• Develop a detailed understanding of clients’ products, industry, marketing goals, and objectives.
• Analyze performance data and KPIs.

About You:

• 7+ years of Paid Search experience
• Passion and willingness to embrace Automation and AI
• You are comfortable with script adoption, using AI to help with reporting, insights, and visuals for presentations
• You are open to testing different workflows utilizing AI to help you optimize your output, stay organized across projects, and create efficiencies
• Possess a strong POV on the future of search and the role of AI/automation across SEM/Shopping
• Experience handling direct management of Paid Search budgets of  at least $1MM in monthly ad spend
• Experience directing strategy for B2B Lead Generation clients
• Bonus for those with experience managing multiple lines of business 
• Experience in YouTube, App Campaigns, Performance Max, Demand Gen, in addition to traditional paid search and shopping
• Advanced slide presentation skills
• Intermediate to advanced Excel and Google Sheet skills
• You can use strong and persuasive communication when discussing paid search performance with clients and your team 
• Ability to work collaboratively across large teams
• Experience presenting paid search strategy to marketing executives, large teams, and senior audiences (VP+)
• Have 3+ years of management experience with at least two direct reports
• Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc.
• 4-year college degree or equivalent work experience

Please note that even if you do not meet all of the above criteria, we encourage you to apply!

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.