Life Cycle & HubSpot Marketing Manager

Modern Family Law, a rapidly expanding national family law firm, is seeking an experienced and innovative Life Cycle & HubSpot Marketing Manager to work remotely near one of our offices in California or Washington. Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values. 

As Modern Family Law’s Life Cycle & HubSpot Marketing Manager, you will turn complex legal topics into clear, trustworthy, and engaging content that helps families make informed decisions and choose the right legal partner. 

The Life Cycle & HubSpot Marketing Manager will own lifecycle marketing and CRM operations across the firm. You will manage HubSpot as the marketing system of record - overseeing segmentation, nurture flows, lifecycle journeys, lead routing, and performance reporting.  Your mission is to convert anonymous visitors, new leads, retained clients, and even lost potential clients into booked consultations or returning clients through email, automation, and smart routing. 

Content will be produced in partnership with the Content Marketing Manager; your expertise lies in orchestrating journeys and systems, so the right people receive the right message at the right time. You’ll leverage HubSpot’s dashboards and data to provide strategic insights, optimizations, and recommendations across the marketing team. 

Responsibilities include: 

Life Cycle Strategy & Nurture Journeys 

• Own the full life cycle marketing strategy from first touch through booked consult, post-consult, active case, and past client re-engagement. 

• Design and maintain segmented nurture sequences and workflows, such as: 

• New website leads who haven’t booked yet. 

• Leads by practice area (divorce, custody, support, etc.). 

• Leads by geography. 

• Lost potential clients. 

• Past clients (reviews, referrals, and re-engagement). 

• Define KPIs and program goals for each journey (conversion to consult, time-to-consult, engagement, reactivation, etc.). 

HubSpot Admin & Data Structure 

• Serve as the primary marketing owner of HubSpot, responsible for: 

• Contact properties, lifecycle stages, and lead status definitions. 

• List management and segmentation logic (smart & static lists). 

• Workflows, automation rules, and (optional) lead scoring. 
• Partner closely with Intake/Operations and Sales/Legal to: 

• Align lead routing logic (who receives what, when, and how). 

• Maintain shared definitions across the funnel (Lead, MQL, SQL, Consult, Client, etc.). 
• Ensure HubSpot data hygiene, including deduplication and list cleanup, opt-in and consent management, and preference center accuracy and compliance. 

Email Campaign Execution 

• Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager. 

• Adapt, slice, and assemble content modules — content does not need to “live in your head.” 

• Own setup, QA, and deployment in HubSpot (templates, subject lines, A/B tests, send logic, scheduling). 

• Monitor deliverability and compliance, including sender reputation, opt-in/unsubscribe management, and CAN-SPAM and relevant email regulations. 

Tracking, Attribution & Reporting 

Define the tracking and data requirements needed for lifecycle reporting in HubSpot, including form submissions, booked consultations, key page visits, and campaign membership and attribution events. 

Partner with the Webmaster (GTM/GA4 implementer) to ensure: 

• HubSpot forms and tracking scripts are correctly installed. 

• UTM conventions are consistent. 

• Events flow cleanly into HubSpot and dashboards. 

Build and maintain HubSpot dashboards for: 

• Lead volume and quality by source and campaign. 

• Consultation bookings and show rates. 

• Nurture performance (open rate, click rate, conversion rate). 

Provide actionable insights to SEO, Growth Marketing, and Content on which campaigns and topics drive the highest value leads. 

Cross-Functional Collaboration 

• Collaborate with the Content Marketing Manager to repurpose guides, FAQs, and long-form content into email modules and nurture components. 

• Partner with Growth Marketing to support webinars, event follow-ups, and campaign-specific email segmentation. 

• Partner with SEO to identify emerging topics, queries, and content needs that can be supported through lifecycle journeys. 

• Work closely with Intake/Operations to ensure CRM automations match real-world workflows and do not create friction for staff or clients. 

Performance Metrics & Success Measures 

Success in the role will be measured by a combination of outcomes, which include, but are not limited to: 

• Lead a Consult Conversion Rate. 

• Time from Lead to First Follow-Up. 

• Nurture-Influence Consults. 

• Email Click / Click-to-Open-Rate. 

• Data & Routing Health (% correctly tagged, routed, and delivered). 

Position Requirements: 

• As our culture is remote-first, all employees are expected to have the ability to work from home with a reliable internet connection and to set up a workstation that supports productive work during normal business hours.  

• 6+ years of experience in email marketing, marketing automation, or CRM operations. 

• Bachelor’s degree is required. 

• Hands-on experience managing HubSpot Marketing Hub (or a comparable automation platform) at an admin or power-user level. 

• Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design. 

• Demonstrated success improving conversion rates or pipeline through email and automation. 

• Ability to build, analyze, and interpret dashboards and translate insights into recommendations. 

• Experience collaborating closely with content, development/web teams, and operations. 

• Knowledge of email deliverability best practices and compliance requirements. 

• High level knowledge and experience working with the Microsoft Suite of products such as Word, Excel, PowerPoint; Adobe; and Zoom Conferencing Technology. 

Skills and Competencies: 

• Strategic thinker with strong systems/process orientation. 

• Ability to translate marketing goals into structured nurture journeys and automated workflows. 

• Strong attention to detail and commitment to data accuracy. 

• Excellent communication skills and comfort working cross-functionally with non-technical stakeholders. 

• Analytical mindset with the ability to interpret performance data and make optimization recommendations. 

• Proactive, self-directed, and able to manage multiple programs simultaneously. 

• Comfortable working in a dynamic, fast-moving environment. 

Mandatory Notices for Applicants: 

ADA Compliance: Candidates must be able to perform the role with or without reasonable accommodation. Requests for accommodation should be made to the Director of People Operations in advance. 

Compensation and Benefits: Salary Range: $120,000-$135,000. This range is a reasonably reliable estimate of the base salary plus projected KPI’s that this individual is expected to receive.  Actual pay will be adjusted based on experience, location, billable hour expectations, and other job-related factors permitted by law.   

Comprehensive benefits package includes health insurance, HSA/FSA options, short-term and long-term disability, dental and vision care, life insurance, 401(k), vacation, sick time, and an employee assistance program.  Additional voluntary benefits include accident insurance, life insurance, disability insurance, critical illness insurance, long-term care insurance, and pet insurance.  Commuter and transit benefits may be available in some locations. 

Pursuant to the local Fair Change Ordinance, we will consider qualified applicants with arrest and conviction records. Modern Family Law is committed to diversity and inclusion in the workplace. Individuals seeking employment at MFL are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases. 

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Work from Anywhere -- eligible after 6 months