The North Face: Paid Media Manager

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

The North Face: Paid Media Manager

What will you do?

As a key member of The North Face Marketing team, the Paid Media Manager will be responsible for media strategy, planning, execution of our full-funnel media plans in Canada, as well as support US media. This role will work closely with cross-functional internal teams and external agency partners to deliver on our marketing and media objectives. Reporting to the Senior Manager of Paid Media, this role will support day-to-day omnichannel media planning, reporting, in-flight optimizations and paid media asset development across our brand and performance campaigns.

The ideal candidate is a team player and effective communicator who has a passion for data driven marketing, with experience managing effective paid media campaigns.

This is a hybrid role, working 3 days/week out of our Denver, CO headquarters.

What you will do:

• Manage paid media strategy and budget, supporting full-funnel KPI’s and objectives
• Responsible for day-to-day paid media planning, execution, and reporting (across upper/mid/lower funnel campaigns)
• Drive channel investment strategy (both online and offline) and insight driven optimizations to achieve overall campaign goals, including positive ROI
• Partner with Canada leads to understand the needs of the business and develop plans to support their key goals, particularly sales targets, through paid media
• Analyze media performance across channels to ensure goals and KPI’s are met, while identifying areas of opportunity
• Work closely with marketing brand leads to ensure media plans ladder up to the broader marketing strategy and key initiatives and product stories are supported
• Brief in creative needs to internal and external creative teams; oversee the development/execution of media creative assets
• Partner with agency and internal CRM, Analytics and Consumer Journey Teams to build audience targeting strategies and enhance journey-based campaigns
• Implement test and learn plans, uncovering the best performing creative, tactics, audiences, tools, etc., continually prioritizing to drive the greatest impact
• Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.
• Keep up to date on the evolving digital media landscape, including platform updates, marketing trends, martech, as well as competitor activity and best practices
• Collaborate with external partners and internal teams to ensure compliance on data sharing and ingestion

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Strong understanding and experience working with key media channels including paid social, display and video, search engine marketing, affiliate marketing, audio, OOH
• Experience with the key ad platforms: Facebook, Google Adwords, Bing, Tiktok, Snapchat, TradeDesk, Pinterest, etc.
• Must be a strong communicator who is able to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization
• Experience working at or with digital agencies and creative teams
• Understanding and application of digital media best practices
• Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
• Experience with budget planning and KPIs
• Passion for data driven decision making and creating compelling and personalized digital customer experiences
• Rigorous attention to detail
• Strong excel skills a plus
• Experience with Google Analytics
• Highly driven with a positive, high-energy, team-oriented attitude
• Genuine passion for the outdoors is a bonus
• Must be flexible and adaptive to change

Now WE have a question for YOU.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.