Paid Media Manager (Temporary, Full-Time)
Skills
- 3+ years managing paid ad campaigns in performance-focused settings
- Deep hands-on experience with Google Ads and MNTN Ads
- Working knowledge of Meta, TikTok, and Reddit advertising
- Strong analytical skills and experience with full-funnel metrics
- Proficiency with GA4, HubSpot, Hex, Tableau, and Salesforce Marketing Intelligence
- Strong copywriting and creative testing experience
- Excellent reporting and stakeholder presentation skills
- Ability to plan strategically and execute tactically
Responsibilities
- Own end-to-end Google Ads (Search, DemandGen, YouTube, etc.) and MNTN TV campaign setup, optimization, pacing, creative testing, and reporting
- Optimize campaigns to efficiently drive qualified and eligible applications at scale
- Design and run systematic creative and audience experiments to improve performance
- Manage one direct report with mentorship, coaching, and performance direction
- Collaborate with Digital Marketing Manager and cross-functional teams to align cross-platform strategy
- Build and maintain dashboards tracking full-funnel performance (applicants → eligibility → application → enrollment)
- Analyze campaign data, identify opportunities and risks, and translate findings into actionable recommendations
- Partner with content, lifecycle, and admissions teams to improve messaging, targeting, and regional efforts
Education
- Bachelor's degree preferred; equivalent professional experience accepted
- Relevant marketing, analytics, or advertising coursework or certifications are a plus
Benefits
- 4-day work week (temporary role follows this schedule)
- Medical, dental, and vision (100% employee-only coverage; eligibility varies for temporary roles)
- Flexible Spending Account, HSA, and Health Reimbursement Account (Merit-funded HRA)
- Education and professional development reimbursement and curated learning catalog
- Paid parental leave, disability benefits, retirement plan with Merit contribution (eligibility may vary)
- Unlimited vacation after introductory period; federal holidays and scheduled company closures
- Phone/technology stipend and home office setup stipend
- Wellness resources, discount perks, and affinity groups
Average salary estimate
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Merit America provides a path to skilled technology careers for Americans who can’t yet compete for these roles. Our program meets the needs of American employers and busy working adults: it takes months to complete, not years, and doesn't result ...
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