Associate Manager, Talent

Title: Associate Manager, Talent

Job Summary | Major goals and objectives.

The Role

The Associate Manager, Talent will be responsible for casting and securing internal and external talent within Beauty, Style, Media and Entertainment’s Revenue Production team. This role will sit within Studio at People Inc, the publisher’s in-house creative agency and content studio, but support all revenue-aligned opportunities. This Associate Manager will manage pre-sale ideation and talent sourcing as well as post-sale procurement and management, including departmental administrative responsibilities such as contracts, tracking, and more. 

The main responsibilities of this role include:

• Manage influencer, editor, and traditional talent-led programs. Program management includes:

  • Source and secure talent (focus will be on editor and influencer talent but extends to include celebrities, inspirational heroes, etc.) for RFPs and large-scale branded/native marketing campaigns 

  • Negotiate talent fees with agents, managers and influencers/talent directly

  • Work with legal and finance teams to draft talent contracts and coordinate payments

  • Arrange travel, plan logistics, and coordinate talent riders for shoots where applicable 

  • Work closely with photo/video/social to coordinate talent-led remote shoots, and ensure quality control and all deliverables are met 

  • Attend photo/video/social shoots and manage talent needs on-set (as needed, including remote shoots)

  • Distribute call sheets and photo/video treatment documents to talent, schedule calls to review pre-production details with talent/agents

• Collaborate with marketing to pitch talent-led campaigns to prospective clients. Pre-sale ideation includes: 

  • Quickly and efficiently source potential talent options based on program concept, scope and budget. Work collaboratively with sales and marketing to ensure talent/creator offerings are competitive and conducive to winning business 

  • Represent talent and creator capabilities in client/agency-facing meetings and pitches 

  • Work with People Inc editorial brands to ensure talent options represent editorial brand ethos 

• Maintain a strong network of creator/influencer, writer and celeb agency relationships 

• Activate Influencer campaigns and manage post-campaign evaluation, using measurement tools to track performance metrics

• Ensure FTC compliance for influencer-led programs and executions

Hybrid 3x a week- New York 

In-Office Expectations: This position is a hybrid in-office role, with the ability to work remotely up to 2 days per week.

About The Team: | The Team and/or Brand.

Studio at People Inc. is the creative engine powering branded content for some of the world’s most iconic brands. We produce at the intersection of editorial credibility, cultural fluency, and creative innovation.

Essential Job Functions

Weight %

Accountabilities, Actions and Expected Measurable Results

35% Talent Curation and Ideation

• Manage internal talent programs, including editor/contributor communities

• Source talent for native content campaigns that are:

  • On brand 

  • In budget 

  • Culturally relevant 

  • Exciting 

  • Backed by data and relevant insights 

• Partner with pre-sale marketers on best ways to incorporate talent into creative concepts

35% Administrative and Operational Support

• Responsible for contracts, invoices, billing, tracking, and reporting 

• Responsible for Airtable and program data capture 

• Responsible for providing performance metrics from individual talent after program wrap

• Other departmental administrative responsibilities including but not limited to guest check-in at events, expense management, event staffing, event invite lists, and more 

• All other duties as assigned.

​30% Program Management

• Execution of sold campaigns from sale to launch, inclusive of: 

• Negotiation and contracting of selected talent 

• Liaising with producers on shoot logistics as it relates to talent 

• Managing talent through the creative process

• Representing talent, and our team, on shoots professionally

• All other duties as assigned.

Minimum Qualifications and Job Requirements

Education:

Bachelor’s degree in Marketing, Communications, Advertising or related field, or equivalent training and/or work experience

Experience:

Minimum of 2 years experience in influencer space, casting, production or similar

Specific Knowledge, Skills and Abilities:

• Experience within influencer marketing, talent booking, casting and/or influencer management 

• Keen expertise of the media and social landscape

• Detail-oriented, able to work well under pressure and adhere to tight deadlines

• Must be able to juggle multiple projects with changing priorities with a solution-oriented mindset 

• Must possess excellent communication, writing, and organization skills

• Excellent creative instincts, with an ability to identify talent specifically suited for People Inc brands and advertiser needs 

• Knowledge of FTC, SAG/AFTRA guidelines a plus

% Travel Required (Approximate): > 5%