Social Media Director

About Us:

Second Melody is a branding consultancy with a diverse client portfolio, including a strong presence in health and biotech. Since 2005, we have been the trusted partners of ambitious start-ups, rapidly expanding disruptors, and global enterprises.  We align and activate brands across positioning, messaging, internal culture, audience outreach, advocacy, and education. We blend the experience and strategic insight found in big agencies with the agility and client-centric attitude of smaller consultancies. Our work is considered, creative, and commercially aligned. Our people are thoughtful, energetic, collaborative, and supportive.

Role Overview: 

The Social Media Director will lead and oversee social strategy activity for all Second Melody brands, shaping how our clients show up and connect across platforms. This role blends creativity with data-driven insight to craft bold, thoughtful, and effective social strategies that align with broader brand and communication goals. As both a strategic leader and collaborative partner, the Social Media Director guides clients and internal teams to deliver ideas that resonate, build community, and drive measurable impact. Grounded in curiosity, culture, and collaboration, this person ensures every social touchpoint strengthens connection and moves brands forward.

Job Responsibilities

Social Media Strategy

• Lead social media strategy by developing and guidance social media strategies for clients, aligning with broader brand and communication goals
• Direct the development of platform-appropriate content, including calendars and creative, in partnership with Design
• Act as a strategic partner to clients, presenting ideas, plans, offering guidance and POV, and translating communications goals into social execution
• Stay current with social media platform updates, trends, tools, and best practices; inform the cross-functional Second Melody team and apply to client execution
• Oversee and manage the delivery of social campaigns across channels for all Second Melody brands by collaborating with Account, Brand Strategy and Design partners; ensure consistency, quality and delivery of all social execution on time and within budget
• Monitor and report on performance metrics, extracting insights to refine strategy and demonstrate impact; share data insights and recommendations with clients
• Provide strategic recommendations grounded in a solid understanding of client objectives, challenges, opportunities, and competition with an omnichannel view
• Partner with media vendors or internal teams to develop paid social strategies that complement organic efforts and drive measurable outcomes

Business Development

• Partner with Account Managers and clients to understand strategic branding needs and objectives
• Contribute to agency thought leadership by identifying opportunities for growth, case studies, or social presence
• Effectively communicate the value proposition of Second Melody

Leadership & Collaboration

• Foster and inspire a deeply collaborative culture across teams
• Present social strategy ideas to clients with cross-functional team members; solicit feedback, providing agency POV when appropriate and solutions to challenges
• Balance multiple clients and fast-paced timelines, delivering work on time and within budget
• Work within agency systems and processes

People Management

• Directly manage Social/Brand Communications team members, overseeing workload, daily tasks, training, feedback and career development opportunities, execute annual reviews
• Help identify need for talent and potential candidates for employment within Social Strategy/Brand Communications team; interview and serve as key decision-maker
• Manage external vendors for paid social campaigns, in partnership with Account/Project Management colleagues

What You Bring

• 8+ years of experience in social strategy, including community management and paid social; agency experience a plus
• Expert knowledge of social platforms and industry trends across the digital landscape
• Proficiency with social analytics and listening tools (e.g. Sprout Social, Hootsuite) and ability to turn insights into actionable recommendations
• Ability to juggle multiple projects, meet deadlines, and stay solutions-focused
• Excellent written and verbal communication skills
• Open, collaborative mindset—comfortable with feedback and iteration
• Detail oriented, organized, and proactive nature that anticipates client and internal team needs, challenges, solutions
• Proficient with Google Docs (including slide development)
• Willingness to travel for client meetings as needed

What We Value

• A balance of task focus and people skills—able to collaborate with clients and colleagues alike
• Focused on the bigger picture of the initiatives
• Organized, resourceful, and proactive in managing multiple projects
• Exercises good judgment and knows when to ask questions or seek guidance
• Trustworthy and professional with sensitive information
• Driven, energetic, and committed to delivering high-quality work on time
• A genuine alignment with Second Melody’s mission and growth

Time Off

• Vacation - 12 days
• Personal - 12 days
• Sick - 5 days
• Paid Holidays

Benefits

• Medical insurance, Second Melody covers 75% of the employee's premium (available after 2 months of full-time employment), dependents can enroll at full premium
• Voluntary vision and dental plan

401k

• 401k company match 4% of annual salary (available after 1 full year of employment)

Continuing Education

• Opportunity for online/ in-person training and events to further grow professionally that will be funded by Second Melody

Future Career Growth

• Opportunity for promotion and internal career advancement available as necessary skills are developed and the company grows

Salary Range: $90,000 - $110,000