Director, B2B Marketing - job 1 of 3

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, B2B Marketing

Overview
As a part of MasterCard’s US Marketing organization, the Issuer marketing team is responsible for creating market differentiation for MasterCard, developing and executing marketing programs that drive activation and usage of MasterCard with our key bank issuing partners while leveraging our brand investments.
You will be responsible for partnering with the MasterCard account teams, functional/business teams across MasterCard and the financial institution to develop and execute marketing and customer experience solutions to help grow the issuers’ business. These initiatives are expected to drive incremental MasterCard revenue and assist clients with their key business priorities.
Questions:
• Have you ever led a cross-functional marketing team to deliver an integrated program centered around a customer business need and goal?
• Do you have strong relationship management skills?
• Are you a resourceful team player who can influence others including executives and garner support/advocacy from internal and external constituents alike?
Role
• Create and execute marketing programs leveraging marketing and sponsorship assets to support MasterCard business and marketing initiatives for existing customers as well as prospective issuers.
• Demonstrate thought leadership by identifying and sharing industry and consumer insights relevant to issuers’ business and portfolio strategies.
• Leverage consumer and industry insights as well as direct customized research initiatives to identify brand and marketing superiority claims for use in business development pitches.
• Participation and situational leadership of multi-disciplinary work teams (Account managers, Solution sales, Advisors, Market Development, Consumer marketing, etc.) focused on leveraging MasterCard’s assets to solve key business challenges - e.g., consumer insights that suggest business opportunities through marketing programs and product launches.
All About You
• Marketing experience within financial services, agency or consulting disciplines required.
• Excellent track record of deploying and executing fact or insight based marketing strategies that delivered measurable business results.
• Strong written and verbal communication, including large group presentations as well as demonstrated project management skills.
• Ability to influence key decision makers to deliver MasterCard value and drive expansion of the MasterCard franchise.
• Strong and demonstrated project planning, management and implementation skills.
• Expertise in consumer brand, promotions and direct marketing with specific skills in acquisition, activation, usage and retention marketing. Knowledge of the bankcard/payments market, with particular focus on co-brand card marketing.
• Confidence in the digital marketing space with demonstrated ability to develop strategies that leverage digital, social media and/or mobile marketing platforms.
• Bachelor's degree required, MBA preferred.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.

Pay Ranges

Purchase, New York: $155,000 - $248,000 USD