Social Media Specialist

ABOUT THE LUCAS MUSEUM OF NARRATIVE ART

Opening in September 2026, the Lucas Museum of Narrative Art is dedicated to illustrated storytelling.  Founded by George Lucas and Mellody Hobson, the museum’s collection features works by artists including Norman Rockwell, Kadir Nelson, Jessie Willcox Smith, N. C. Wyeth, Beatrix Potter, Judith F. Baca, Frida Kahlo, and Maxfield Parrish; as well as comic art legends such as Winsor McCay, Jack Kirby, Frank Frazetta, Alison Bechdel, Chris Ware, and R. Crumb; and photographers Gordon Parks, Henri Cartier-Bresson, and Dorothea Lange. The Museum also houses the Lucas Archives, containing models, props, concept art, and costumes from Lucas’s filmmaking career. 

Designed by Ma Yansong of MAD with a landscape by Mia Lehrer of Studio-MLA, the Museum is in Exposition Park, Los Angeles, on an 11-acre campus that includes new green space and a 300,000-square-foot building with galleries, two theaters, a library, restaurant, café, retail store, and community spaces.  

POSITION SUMMARY

The Social Media Specialist will be a key architect of the museum’s digital storytelling ecosystem, shaping how audiences experience the Lucas Museum’s mission, collection, and programs across every major social platform. This role requires a strategic, highly creative thinker who can translate the museum’s narrative-driven identity into compelling, consistent, and platform-specific content.

The ideal candidate brings a sophisticated understanding of digital engagement, a strong visual and editorial sensibility, and a proven record of developing and executing high-impact social campaigns for major cultural, creative, or entertainment brands. They will ensure that the museum’s social presence is unified, dynamic, and grounded in powerful storytelling—building anticipation for the museum’s opening, deepening audience connection, and expanding the institution’s global reach.

• Develop a cohesive, museum-wide social storytelling framework that ensures each platform (Instagram, TikTok, X/Twitter, LinkedIn, Facebook, YouTube, Threads, etc.) expresses a distinct, intentional voice while reinforcing a unified brand identity
• Create and oversee highly crafted content leveraging narrative-driven storytelling, strong visual language, and culturally relevant digital trends to highlight the museum’s collection, architecture, programs, and mission
• Lead the planning and execution of multi-platform digital campaigns—program announcements, opening milestones, institutional initiatives—demonstrating proven experience achieving measurable audience growth, engagement, and impact
• Analyze platform performance and audience insights using social analytics tools, refining strategy to ensure maximum reach, resonance, and ROI
• Collaborate with Communications, Marketing, Curatorial, Retail, Learning, and External Affairs teams to ensure accuracy, creative alignment, and brand coherence
• Monitor and engage with online communities, ensuring thoughtful, inclusive, and timely interactions that build long-term audience affinity
• Identify opportunities for content collaborations, influencer partnerships, cross-channel amplification, and user-generated storytelling
• Stay ahead of platform innovations, emerging formats, and best practices to keep the museum competitive and culturally relevant within both the museum and entertainment sectors

• Analytical Rigor: Simplifies complex problems by using critical thinking to evaluate problems, gathering information, incorporating multiple perspectives, understanding causes, and identifying best-possible solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations. Adopts an audience-centric approach, understanding the needs of the audience and incorporating them, as appropriate, into the decision.
• Courageous Communication: Intentionally works well with others both on the team and cross-functionally to achieve individual, team, department, or organizational goals. Values diverse input and working with others as a way to achieve the best output possible.
• Collaborative Excellence: Displays courage when handling difficult conversations and genuinely and intentionally communicates. Relays key messages effectively, targeted to specific audiences. Identifies others' communication styles and perspectives, adjusting language and approach accordingly. Employs active listening to understand, rather than reply. Asks for, integrates, and values feedback from team, peers, and leaders.
• Adaptive Resilience: Thrives and grows in a rapidly changing and complex environment. Displays flexibility, activates networks, and adopts a continuous growth mindset to learn from mistakes and bounce back from adversity.
• Inclusive Interaction: Actively contributes to an environment in which all employees feel a sense of belonging, valued for their differences and empowered to participate and contribute freely.

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Demonstrated success managing the social presence of a major brand, cultural institution, media organization, or creative studio.
• Proven ability to craft strong storytelling identities across multiple digital platforms.
• Experience developing social strategies that drive measurable improvements in audience growth, engagement, and cross-platform performance.
• Strong writing, editing (photo/video/text), and communication skills with an editorial eye for detail.
• Expertise with social analytics tools and demonstrated ability to interpret and act on performance data.
• Working knowledge of web design, SEO, CRO, and digital best practices.
• Positive, organized, highly collaborative, and capable of managing multiple projects simultaneously.

EQUAL OPPORTUNITY AND OUR COMMITMENT TO DEAIB

The Lucas Museum of Narrative Art embraces diversity and equal opportunity. We are committed to building a team that represents and supports a variety of backgrounds and perspectives. The Lucas Museum fosters a work environment that is free of discrimination and harassment, whether based on race, national origin, gender, gender expression, religion, ethnic background, age, disability, marital status, sexual orientation, or any other criterion prohibited by applicable federal, state, or local laws. We believe that diversity and inclusion among our team is critical to our success, and we seek to recruit, develop, and retain the best qualified people from a diverse candidate pool. Applications from traditionally underrepresented communities are encouraged.

The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.

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The Lucas Museum of Narrative Art is dedicated to the art of illustrated stories. Our mission is to inspire and connect people through the exploration of visual stories and their influences in society. 

VALUES

Our internal and external practices are shaped by the following beliefs and behaviors.

People First: We meet people wherever they are (physically, intellectually, emotionally). Our inclusive practice connects who people are and what they find emotional in works of art.

Inspired: We believe that art can move you to feel, think, reflect, and act.

Collaborative: We believe that nimble thinking and working together yield exponential results. 

STRATEGIC PRIORITIES

Narrative Art:

Amplify the social impact of storytelling and illustration. 

Community:

Connect to a broad and diverse public.

Operational Excellence:

Create a healthy and durable institution. 

All staff at the Lucas Museum of Narrative Art lead through a deep commitment to diversity, equity, and inclusion, both within the Museum and with the communities that we serve.

Salary and titles will be assigned commensurate to the successful candidates’ education and experience. An attractive compensation package will be offered to the successful candidate(s).

Pursuant to the Lucas Museum of Narrative Art’s COVID-19 Mandatory Vaccination Policy, the museum requires all new hires to provide proof of COVID-19 vaccination as a condition of employment absent an approved medical and/or religious exemption. Upon hire, all new hires will receive detailed instructions on complying with this policy.  Federal, state, or local public health directives may impose additional requirements.