Integrated Marketing Manager

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

The Integrated Marketing Manager is an integral part of the marketing team - they are hands-on with almost all campaign activities and managing the day-to-day progress to bring campaigns to market within budget and deadlines. Reporting to the Sr. Director of Integrated Marketing, this position collaborates with stakeholders across the marketing department to manage priorities and outputs. Campaigns focus on driving demand for our key products with our target audiences and the manager will have the opportunity to work on all B2B marketing strategies, such as, website landing pages, paid media campaigns, event sponsorships, and webinars.

You will:

• Own and manage marketing campaign operations, ensuring seamless execution and alignment with cross-functional teams (e.g. Integrated Marketing, Events, PR, Product Marketing).

• Manage planning and workflow processes, serving as a connector between marketing strategy and tactical execution.

• Develop and own detailed program/project briefs (including goals, messaging, call to action, content, target personas and distribution channels), to enable the Digital, Marketing Ops and Events teams to execute effectively

• Communicate proactively with stakeholders about progress, deliverables, roadblocks and results

• Partner closely with Integrated Marketing team members and the cross-functional partners within Marketing (Comms, Marketing Ops, events, and digital marketing) to execute strategies

• Collaborate with all marketing functions on the quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community

• Drive campaign and program timelines, ensure clear communication loops, and adjust course as needed to meet shifting priorities.

• Contribute to technology operations: manage tool access, assist with training and onboarding, and provide backup for tech owners (e.g., Marketo, 6sense).

• Define campaign reporting needs and KPIs, work with the broader marketing team to track and report results against benchmarks

  • Monitor dashboards, analyze results to understand what’s working/not working and why, and then optimize campaigns based on these data-driven insights

  • Communicate how marketing programs impact revenue, understand key metrics and dashboards, and deliver ad-hoc analyses as needed

• Anticipate needs and proactively build scalable solutions and processes that improve execution quality.

• Provide support to peers through collaboration, peer mentorship, and shared ownership of team goals.

Your team will: 

Work across the Marketing department to ensure campaign excellence. The Integrated Marketing Team is responsible for developing and executing strategic marketing plans that synthesize the business goals of our product and sales teams into marketing campaigns. Integrated Marketing is at the heart of the marketing department, collaborating across our Product Marketing, Demand Generation and PR teams. 

The team provides critical executional and operational support, partnering with stakeholders across, PR, Events, and Product Marketing. You’ll help streamline campaign workflows, foster collaboration, and bring a spirit of problem-solving and accountability to each project you touch. 

About you: 

• 4–5 years of experience in marketing, ideally B2B or tech/SaaS

• Experience managing marketing campaign timelines and working cross-functionally

• Superior written/verbal communication and comfort presenting ideas

• Strong quantitative analytical ability

• Accountable and takes ownership

• Curious as well as introspective

• Familiarity with marketing tools (e.g., Marketo, 6sense, Asana)

• Strong attention to detail, organization, and ability to prioritize

• Proven experience managing priorities and working closely with internal stakeholders 

• Track record of success in coordinating pre-launch and post-launch campaign activities

• Familiarity with demand generation best practices, including audience targeting, account-based marketing, reporting, segmentation, measurement, lead lifecycle and nurture

• Eager to grow in a fast-paced, collaborative environment

• Solution-oriented, proactive, and curious

• Bachelor’s degree in business, marketing, communications or equivalent work experience

Preferred Skills:

• 4+ years of experience in the ad-tech and mar-tech or marketing data and analytics industries

• Previous B2B campaign management experience

• Previous experience with Salesforce, Marketo, 6Sense or Asana

The approximate annual base compensation range is $122,500 to $144,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team. 

Benefits:

• People: Work with talented, collaborative, and friendly people who love what they do.

• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 

• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.

• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives.  Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.

• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.  Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)

• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. 

California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.