College Associate, Business Development - Promoted Ads

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

PROGRAM COMMITMENT
The College Associate Program is a full-time, immersive experience designed to deliver real-world learning, collaboration, and a whole lot of career-building momentum.

Program Dates: May 27 – August 7, 2026

To ensure that all associates can fully benefit from the program’s training, mentorship, and project work, we kindly ask applicants to confirm their availability for the full length of the program. We understand that school schedules and personal plans vary, and we encourage applicants to review the dates in advance to ensure they can participate through the conclusion of the program without interruption.

Consistency keeps the College Associate program in sync and ensures everyone gets the full experience, from the first project kick-off to the final showcase. We want you here for all the good stuff!

THE JOB

Promoted Ads is a new advertising channel that empowers event marketers to leverage Ticketmaster's platform.  It is the first retail media network for the live entertainment space p. Promoted Ads helps partners maximize return on ad spend (ROAS), boost ticket sales, and build brand awareness for live events.

In this role, you’ll support the business development and analytics teams through account management, sales, research, and marketing. The goal is to drive the adoption and ongoing usage of Promoted Ads as new features and improvements are introduced.

WHAT THIS ROLE WILL DO

• Quickly develop a deep understanding of Promoted Ads and its position within Ticketmaster Marketing Solutions suite.
• Collaborate on marketing initiatives and create support materials to help event marketers adopt the product.
• Aid business development in education and pitches to current and prospective clients
• Support client and partner demos.
• Leverage data analysis skills to extract performance insights from Promoted Ads data and test/troubleshoot dashboards and analytical tools for business development
• Work closely with internal teams, including B2B marketing, product, and ad operations, to execute client-facing marketing and communications.

WHAT THIS PERSON WILL BRING

• Currently enrolled in a Bachelor's/Master's program at an accredited college/university or a recent graduate.
• Great attention to detail and excellent communication skills.
• A curious approach towards problem solving from the perspective of event marketers and the challenges they encounter. 
• Ability to adapt to different contexts depending on the particular client, vertical, or business challenge being addressed
• Strong ability to manage and problem-solve within groups of stakeholders with varied priorities.
• Proactive and engaging, with a positive attitude toward problem-solving.
• Proficiency with Excel or other data analysis tools preferred

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is: $20/hr

** Pay is based on a number of factors including market location, qualifications, skills, and experience.