Social Media Specialist, YouTube

ABOUT LIV GOLF

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League.

Only four years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

HISTORY

LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.

The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.

ROLE OBJECTIVE/THE TEAM

LIV Golf is seeking a creative and data-driven Social Media Specialist with a focus on YouTube to join our growing digital team. This role will manage day-to-day publishing, optimization, and growth strategy for LIV Golf’s YouTube presence, helping us expand global awareness, engage fans, and create content that drives both storytelling and viewership.

The ideal candidate is passionate about YouTube culture, understands platform trends and algorithms, and can create content that resonates with both core golf fans and new audiences.

JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING

Content Creation and Publishing

· Edit, publish, and optimize daily video content for YouTube and YouTube Shorts.

· Work with LIV Studios and external creators to transform raw footage into engaging, platform-native content.

· Create custom thumbnails, titles, and metadata that maximize click-through and retention.

· Manage content scheduling, playlists, and channel organization for maximum watch time.

Growth and Optimization

· Monitor YouTube analytics to track views, impressions, engagement, retention, and subscriber growth.

· Run A/B tests on thumbnails, titles, and content formats to improve performance.

· Stay up-to-date on YouTube trends, algorithm changes, and best practices, applying them to LIV Golf content.

Storytelling and Campaigns

· Support league and player storytelling by packaging highlights, behind-the-scenes content, documentaries, and creator collaborations into compelling YouTube formats.

· Collaborate with the Social and Marketing teams on series such as The Duels, No Bad Lies, and LIV Films, ensuring consistency in brand voice and creative execution.

· Build playlists and long-form content strategies that increase session time and channel stickiness.

Cross-Functional Collaboration

· Work closely with Sponsorship to integrate branded content and deliverables.

· Coordinate with Events, Comms, and Influencer teams to amplify tentpole moments and campaigns.

· Ensure alignment with overall LIV Golf social strategy across Instagram, TikTok, X, and Facebook.

Analytics and Reporting

· Provide weekly and monthly reporting on YouTube performance to the Social team and leadership.

· Identify content trends and audience insights that inform future creative direction.

· Use data to recommend new formats, posting cadence, and content strategies.

REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU

· 2–4 years of experience managing YouTube or video-first social channels for a sports, entertainment, or media brand.

· Strong video editing skills (Adobe Premiere, Final Cut, or equivalent).

· Familiarity with YouTube Studio, Creator Studio, and social publishing tools.

· Creative eye for storytelling, thumbnail design, and metadata optimization.

· Ability to balance creative instincts with data-driven decision-making.

· Passion for golf, sports, or lifestyle content preferred.

· Strong communication, organizational, and project management skills.

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.