Manager, Social Media | Organic & Paid

Overview

Lifeway is seeking a Manager, Social Media - Organic and Paid who will own the development, execution, and optimization of Lifeway’s social media strategy, ensuring it aligns with the organization’s brand, marketing, and revenue objectives. This role is responsible for driving engagement, increasing form sign-ups, enhancing product positioning, generating leads, building brand value, and supporting revenue growth through data-driven campaigns.

Leading the social media team, the manager will collaborate closely with internal marketing, creative services, content teams, and external agencies. They will guide cross-platform engagement strategies, oversee paid social advertising in partnership with our outside agency, and ensure consistent branding and maximum digital impact across all Lifeway channels. Data-driven decision-making will be central to achieving strategic goals.

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.

#LI-Remote 

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work

• Lead Lifeway’s multi-platform strategy to align with brand, engagement, and revenue goals across key social channels     

• Manage social media team, guiding content and engagement while aligning efforts with marketing and creative teams.

• Oversee daily management of paid media agency relationships
• Oversee planning and publishing of posts, videos, and live sessions to maintain brand consistency and engagement.
• Work closely and help manage internal aspects of our paid ad campaigns across platforms, optimizing budget, audience targeting, and conversion rates for leads, brand awareness and eCommerce revenue.
• Develop strategies to increase engagement, foster influencer partnerships, and manage audience interactions.
• Track KPIs, analyze engagement and conversions, and refine strategy using data-driven insights.
• Ensure all social accounts are SEO-optimized, consistently branded, and strategically managed.
• Use social media to boost event attendance, product awareness, and revenue through targeted campaigns

• Limited travel, occasionally overnight

Qualifications

Education

Bachelor's degree, Marketing, Communications, or related field - required

Masters degree, preferred

Advanced graduate degree (PhD, etc.) - not required

Skills, Knowledge, & Experiences, required

• 8+ years in social media, digital, or content marketing
• 5+ year leading social media professionals 
• Experience managing vendors and agency relationships for content creation and paid campaigns at the same or similar scale
• Expertise in Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn as well as social marketing plans and strategies 
• Hands-on experience with analytics tools (e.g., Sprout Social, Hootsuite, Facebook Business Manager, Google Analytics)
• Experience with paid social advertising, including campaign strategy, budget management, and A/B testing
• Demonstrated success growing engagement and conversions
• Knowledge of digital accessibility (ADA standards)
• Strong background in content creation, brand storytelling, and community engagement best practices
• Strong project management and communication skills
• Ability to lead cross-functional collaboration

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred 

• Experience in eCommerce or event marketing

• Familiarity with Salesforce, HubSpot, or Marketo

• Experience working with faith-based organizations, eCommerce, or event marketing.
• Familiarity with marketing automation tools (Salesforce, HubSpot, Marketo).
• Proficiency in social listening platforms for audience insights and engagement tracking.