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Social Media & Marketing Campaign Manager

We’re looking for a proactive and organized Social Media & Marketing Campaign Manager to execute an established organic social strategy and bring our brand to life across key platforms. You’ll be responsible for managing our editorial calendar, publishing daily content, coordinating with cross-functional teams, and ensuring consistent brand storytelling. This role plays a crucial part in campaign execution, community engagement, and reputation management across Instagram, Facebook, TikTok, LinkedIn, YouTube, and more.

This role is hybrid

Reporting to Sr Manager, Community Marketing

What You Will Own

Social Media Execution

  • Implement and maintain a 30–60-day rolling editorial calendar in Asana

  • Publish daily content across all platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn

  • Ensure execution aligns with larger company initiatives like product launches, The Happy Practice magazine, podcasts, and Weave Events

  • Incorporate creative campaigns and pre-approved brand messaging into daily social content

Performance & Optimization

  • Track performance metrics: reach, engagement, follower growth, and channel-specific KPIs

  • Report on monthly and quarterly performance; highlight key wins and areas for improvement

  • Apply insights from analytics to refine content scheduling and post formats

  • Identify high-performing posts for boosting and recommend paid support monthly

Cross-Functional Execution

  • Partner with influencer, ambassador, KOL, and affiliate teams to share customer and creator-generated content

  • Coordinate with broader marketing teams to ensure accurate amplification of ongoing campaigns

Reputation & Community Management

  • Monitor and respond to social mentions, reviews, and customer comments with professionalism and brand voice

  • Proactively flag and escalate issues that may impact brand reputation

  • Manage activity in public and private Facebook groups: moderate posts, engage members, and surface support issues as needed

  • Work with internal teams (support, product, CX) to close the loop on public conversations when necessary

Trendwatching & Platform Features

  • Stay actively informed on the latest updates across social platforms including algorithm changes, feature rollouts, and shifts in user behavior, etc.

  • Keep tabs on relevant trends, viral formats, and engagement tactics and apply those insights to ongoing execution when appropriate

  • Monitor competitor and peer brands for successful content approaches, and identify patterns or emerging styles worth testing

What You Will Need to Accomplish the Job

  • 2–3 years of hands-on experience managing and publishing branded social media content

  • Proficiency in tools like Hootsuite; experience with Asana is a plus

  • Comfort with interpreting analytics and taking action on performance trends

  • Strong project management skills with great attention to deadlines and details

  • A clear communicator who’s organized, responsive, and collaborative

  • Bonus: Experience managing Facebook groups or online brand reputation

What Will Make Us Love You

  • Proactive Execution on projects and tasks

  • Platform-Specific Expertise such as LinkedIn and Tick Tok.

  • Trend Adaptation for social campaigns

  • Experience with short-form video production

  • Performance Optimization supported by metrics and response

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.

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Average salary estimate

$67500 / YEARLY (est.)
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$55000K
$80000K

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Full-time, hybrid
DATE POSTED
August 14, 2025
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