Director, Performance Marketing
Skills
- Proven experience managing high-volume paid media for B2B trial motions and PLG models.
- Experience across B2C e-commerce and B2B SaaS paid channels.
- Advanced knowledge of digital advertising platforms (Google, Meta, LinkedIn) and programmatic environments.
- Strong analytics and reporting skills to interpret trends and drive actionable optimizations.
- Experience managing substantial cross-channel budgets and forecasting performance.
Responsibilities
- Develop and execute comprehensive paid media strategies to grow B2B trials, hand raisers, and B2C e-commerce acquisition across digital channels.
- Manage and optimize six-figure cross-channel budgets to maximize ROI and meet performance goals.
- Lead media planning: audience targeting, channel selection, budget allocation, and forecasting.
- Implement and leverage machine learning and automated bidding to improve performance and LTV.
- Provide regular performance reporting, analysis, and recommendations for continuous optimization.
- Collaborate closely with sales, product, analytics, and other stakeholders to align paid efforts with business objectives.
- Mentor and lead a team of digital marketing professionals to drive execution and growth.
Education
- Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field, or equivalent experience.
Benefits
- Competitive compensation with US pay range $158,000—$190,000
- Remote-first culture and remote work stipend
- Flexible paid time off, including quarterly self-care days and volunteer days
- Parental leave and comprehensive health coverage (including dependents)
- Home office setup support and LastPass Families account for up to 5 members
- Annual learning stipend and continuous development opportunities
- Employee recognition (Motivosity) and Employee Assistance Program
Average salary estimate
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