Manager, Product Marketing Strategy

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
 

About the Role

As Manager, Product Marketing Strategy, you will define strategies for how we use products and brands throughout the content marketing ecosystem to increase customer relevance and deepen retailer connection.

What You’ll Do

• Drive competitive and consumer insights for the category and key product classes, providing distilled information about our customer to guide product and marketing decisions

• Build Seasonal and Annual Product Marketing Strategy, informed by Customer and Market Insights, aligned to brand and campaign goals

• Establish best practices and vision for Product Marketing Strategy Team to ensure consistency across categories

• Understand macro view of business to develop and implement product marketing tactics that have long-term impact on the organization and customer

• Communicate strategy internally and externally, ensuring key partners are communicating and are aligned on short, mid, and long-term goals

• Manage marketing strategy relationships with key partner brands/vendors

• Manage and monitor progress of product marketing strategies as related to the category and customer

• Drive product priorities and value integration for monthly stories 

• Additional tasks may be assigned

What Skills You Have

Required

• 5-7 years Marketing Strategy or related experience

• Proven ability to influence change and drive strategy

• Proven ability to work creatively and analytically in problem-solving environment

• Excellent written and verbal communication skills

• Excellent cross-functional partner, able to ensure teams understand and follow brand guidelines

• Experience leading a team of direct reports

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to comply with dress code requirements

• Basic math and reading skills, legible handwriting, and basic computer operation

• Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner