Growth Marketing Specialist

We are a fast-growing B2B tech company focused on delivering cutting-edge AI and digital solutions to help businesses transform, automate, and scale. Our clients range from innovative startups to enterprise-level organizations across various industries. We’re looking for a strategic and creative Content & Growth Marketer to help us build a strong online presence, position our brand as a thought leader, and drive measurable business growth.

What You'll Do:

As our Growth Marketing Specialist, you'll be a key player in driving our acquisition, activation, retention, and revenue goals. You'll work across the entire customer lifecycle, constantly testing, learning, and optimizing. Your responsibilities will include:

Thought Leadership & Community Engagement

• Position the company and our team as experts in the AI and tech space through owned and earned content.
• Identify speaking or publication opportunities and contribute to industry conversations.
• Build and engage a community of followers, clients, and potential partners on social and professional platforms.

Content Strategy & Brand Building

• Develop and execute a content strategy that builds brand awareness, showcases our expertise, and educates our target audience.
• Create and manage a content calendar covering thought leadership articles, case studies, whitepapers, blog posts, email campaigns, and social media.
• Collaborate with internal teams (vertical leads, sales, tech teams) to extract insights and turn them into compelling stories.
• Ensure all content is aligned with brand voice, tone, and positioning.
• Organising and coordinating events when necessary. This can be local events or in locations across the globe where we have locations.
• Optimize content for SEO and user engagement.

Growth Marketing & Lead Generation

• Plan and execute growth initiatives to attract and convert B2B leads (e.g. via LinkedIn, email campaigns, partnerships, content distribution).
• Identify and test new channels or tactics to drive qualified traffic and leads.
• Collaborate with sales to align marketing activities with pipeline generation goals.
• Track and report on KPIs for content performance and lead generation (traffic, conversions, engagement, etc.).

Analyze Performance

• Dive deep into marketing data to track KPIs, identify trends, generate actionable insights, and report on the effectiveness of growth initiatives. 
• Leverage AI-powered analytics tools where applicable.

Automation & Tools

• Utilize and optimize marketing automation platforms, CRM systems, and other marketing technology to streamline workflows, personalize communications, and scale efforts.

What You'll Bring:

• 8+ years of experience in a Growth Marketing, Digital Marketing, or similar role, preferably within a B2B SaaS, IT consulting, or technology company.
• Strong analytical skills with the ability to interpret complex data, identify patterns, and translate insights into actionable strategies.
• Proficiency with analytics tools (e.g., Google Analytics, Pipedrive, CRM dashboards, etc).
• Proven track record of designing, executing, and analyzing marketing experiments (A/B testing, multivariate testing).
• Solid understanding and practical experience across various digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid advertising).
• Excellent written and verbal communication skills in English.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

The Things We Really Care About:

• Health Insurance, because health comes first
• Flexible working hours
• Open holidays, take the time you need for yourself
• Profit distribution for everyone
• Mindera Annual Trip, Sports, and sharing groups to connect and have fun!
• Training & conferences, create your own training plan
• Child Care vouchers

Other Good Things:

• Choose Laptop & Peripherals that best suit your needs
• Hotspot with unlimited usage (PT), for work or Netflix ;)
• We have amazing offices in Porto, Aveiro, and Coimbra if you want to physically connect with minders. Remote from Portugal is also an option. Remote from other Countries will depend on your current location and Projects.
• At the offices, we have a wide range of snacks to keep you fed and healthy
• Partnerships with local businesses

About Mindera

At Mindera we use technology to build products we are proud of, with people we love.

Software Engineering Applications, including Web and Mobile, are at the core of what we do at Mindera.

We partner with our clients, to understand their products and deliver high-performance, resilient and scalable software systems that create an impact in their users and businesses across the world.

You get to work with a bunch of great people, where the whole team owns the project together.

Our culture reflects our lean and self management attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication.

We are proud of our work and we love to learn all and everything while navigating through an Agile, Lean and collaborative environment.

Check out our Blog and our Handbook!

Our offices are located: Porto, Portugal | Aveiro, Portugal | Coimbra, Portugal | Leicester, UK | San Diego, USA | San Francisco, USA | Chennai, India | Bengaluru, India | Cluj-Napoca, Romania | Blumenau, Brazil

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