Content Marketing Strategist

Job Title: Content Marketing Strategist

Location: Omaha, Nebraska

Salary: $60-70K plus bonus

Job Summary of the Content Marketing Strategist: We’re looking to hire a Content Marketing Strategist who is a creative thinker and strong storyteller who’s ready to shape how our brand shows up across social media, PR, events, and more. If you love building fresh content, finding the human side of technical stories, and driving big ideas with a modern brand voice, this could be a great fit. If you want a role where you can write your own roadmap, uncover compelling stories, lead PR efforts, and be a major player in modernizing our voice across channels, this job is yours to shape. You’ll be empowered to drive the strategy, production, and evolution of how our brand lives in the Americas—from social platforms to trade show buzz to recruitment campaigns. You’ll report directly to the Marketing and Communications Manager and collaborate with internal teams, leadership, HR, and our Marketing/PR agency partner to amplify the best of who we are.

Job Duties & Responsibilities of the Content Marketing Strategist:

o    Be the steward of our voice and brand story across all external-facing platforms.

o    Proactively create a pipeline of stories—customer successes, internal milestones, trade show moments, and innovation in action.

o    Elevate how we show up—finding new ways to connect our history to a future-focused, modern tone.

o    Lead efforts to capture the company culture as a key brand asset in recruiting and employee pride.

o    Own the relationship and coordination with our PR agency partner—manage topics, timelines, and approvals.

o    Drive internal collaboration to identify potential stories and pitch ideas with journalistic curiosity.

o    Ensure earned media placement aligns with social and web promotion strategies for maximum reach.

o    Run our social channels soup-to-nuts: strategy, calendar, content creation, publishing, and reporting.

o    Own Facebook as a recruiting-first platform; reimagine it to showcase culture, people, and behind-the-scenes life.

o    Use LinkedIn, Twitter, YouTube, and emerging platforms to meet business and culture-driven objectives.

o    Keep track of current or emerging social platforms and develop business cases for our involvement

o    Track trends, jump on viral moments where it fits, and keep our voice fresh and current.

o    Capture video and photography in the field—events, customer visits, employee activities, factory footage, etc.

o    Develop and publish multimedia content that’s authentic, inspiring, and high-impact.

o    Write original copy for social posts, web stories, internal newsletters, and bylines that drive connection and engagement.

o    Partner with HR to support employer branding and recruiting strategy through storytelling and campaign planning.

o    Collaborate with the tradeshow team to shape engagement strategies: giveaways, lead capture, pre-show digital content, and more (not logistics or booth setup).

o    Work alongside sales and engineering teams to turn technical wins into powerful case studies and PR features.

Education & Experience Requirements of the Content Marketing Strategist:

• Bachelor's degree in Communications, Marketing, Journalism, or a related field (preferred, not required).
• 3–5 years of experience in content marketing, PR coordination, or social media leadership roles.
• Proven experience managing social content calendars, channel strategy, and brand storytelling.
• Self-starter mindset with a bias for action—you don’t wait for direction, you create momentum.
• Excellent verbal and written communication skills, with strong copywriting chops.
• Proficiency in visual media production (photography/video) and coordination with creative teams.
• Familiarity with PR best practices, including media pitching and earned/owned strategy alignment.
• Experience managing campaigns that support recruiting, trade shows, and brand storytelling.