Senior Journey Optimization Manager (CONTRACT)
Skills
- Expert-level experience with Adobe Journey Optimizer (AJO) and Adobe Customer Journey Analytics (CJA) or Salesforce Marketing Cloud
- Experience building marketing funnels, dashboards, and performance measurement frameworks
- Strong data analysis skills and ability to translate complex data into clear business recommendations
- Familiarity with agile methodologies (Scrum, Kanban) and working in POD or cross-functional teams
- Understanding of digital media buying workflows and how journeys integrate with paid channels
- Excellent verbal and written communication and stakeholder management
Responsibilities
- Design, develop, and launch triggered, event-based cross-channel journeys using Adobe Journey Optimizer (AJO).
- Build and maintain funnel dashboards and reports in Adobe Customer Journey Analytics (CJA) to track acquisition, engagement, and retention metrics.
- Analyze journey performance data to identify trends and surface actionable recommendations to POD teams and senior stakeholders.
- Continuously optimize existing journeys and inform the design of new journey strategies in partnership with cross-functional POD teams.
- Serve as subject matter expert for AJO and CJA, providing guidance, training, and best practices to internal teams.
- Collaborate with analytics, media, product, and creative teams to align journey strategies with business goals.
Education
- Bachelor's degree in Marketing, Analytics, Data Science, Business, or related field preferred (or equivalent work experience)
- Relevant vendor/platform certifications (Adobe, Salesforce) are a plus
Benefits
- Remote-first role with Eastern Time working hours
- Contract role with clear duration (8-10 months) and potential extension
- Opportunity to work at an award-winning agency with strong growth and learning opportunities
- Collaborative, transparent culture with cross-functional exposure and training
Average salary estimate
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