Program Specialist, Campus Marketing

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. The Campus Marketing team leads Kaplan’s undergrad campus outreach strategy across North America. Program Specialists play a key role in this effort—driving sales, generating leads, and increasing market share by engaging directly with students, campus organizations, and influential gatekeepers. As on-the-ground product experts, they lead high-impact events, build strategic campus relationships, and position Kaplan as the preferred test prep provider for students. This role requires 60–70% travel to campuses during peak seasons (January–April and August–November)

Primary Responsibilities:

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth.
• Source, support, and lead campus events, including fairs, tabling, and student organization presentations.
• Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations.
• Lead in-person and virtual student consultations, providing course and timeline recommendations that converts leads into enrollments.
• Manage a lead pipeline and provide appropriate and relevant nurturing follow-up. 
• Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider.
• Leverage campus-specific insights to inform strategy and optimize sales and lead generation.
• Track competitor activity and suggest marketing improvements.
• Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution.
• Perform additional duties as assigned.

Minimum Qualifications:

• Bachelor’s Degree in Business, Marketing, Education, or related field
• 1+ year experience 

Preferred Qualifications:

• Prior field marketing/business development experience 

We offer a comprehensive and competitive benefits package, including:

• Remote Work Flexibility: Supporting a healthy work/life balance with remote work opportunities.
• Retirement Contributions: Automatic enrollment in our Company Contribution Plan, with annual contributions of 8-10% based on tenure.
• Gift of Knowledge Program: Tuition assistance and significant educational discounts for employees and their immediate family members.
• Day-One Health Benefits: Competitive medical, dental, and vision coverage effective from your first day of employment.
• Generous Paid Time Off: Includes paid holidays, vacation, personal and sick leave, plus an additional Volunteer Day and Diversity & Inclusion Day to give back to the community.
• And much more!

For full-time positions, Kaplan has two Salary Grades, this position is Salary Grade A: $31,200 to $78,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

Location Remote/Nationwide, USA

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.