Director, Business Development, Media Effectiveness

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

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Job Details

Business Development, Media Effectiveness, Director - USA

Why this job is important

Sell Media Effectiveness solutions to new and existing clients that enhance coverage of our existing and new business growth targets for Media or Agencies.

What you’ll be doing

• Generate sales revenue across our Media or Agency business line and accountable for meeting and exceeding individual sales quota
• Responsible for all aspects of the sales process, from prospecting to qualification to closing
• Identifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace data
• Identifies prospective client business needs and presents opportunities to help prospective clients grow our business through consultative selling and negotiating skills; grow revenue through sales of products to prospects
• Identifies strategic targets and creates relationships with key contacts and prospective clients using the Kantar client network as well as personally established network
• Maintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activity
• Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates with clients and tells a differentiated story; plays a lead client-facing role from initial outreach through final proposal presentation
• Conducts client meetings to build and maintain high levels of customer satisfaction across all products
• Present complex sales presentations to senior level players in the industry with ease
• Think strategically how we can grow existing clients with new solutions or unique ways to answer the client’s questions
• Stay ahead of the evolving digital landscape and how changes will affect measurement needs
• Develop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflows
• Understands the competitive landscape and report back to the organization on points of differentiation
• Understands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly

The skills & experience needed

• You will be equal parts technical, product, media, client & program leadership savvy– and have experience leading media/ data relationships. You will be results-oriented with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space
• Quota-carrying sales experience in market research, analytics, insights, and media solutions; selling to marketing decision makers
• A hunting mentality with new business development experience selling complex media solutions while consistently hitting goals/quotas
• Media or Agency knowledge – You will know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.
• Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
• Excellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skills
• Highly motivated, self-starter, driver of change and transformation
• Shown cross portfolio collaboration
• Strong understanding of Cross Media analysis, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.
• Expertise in market research and strong understanding of advertising effectiveness measurement
• Deep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media

What’s in it for you

We provide a comprehensive, highly competitive benefits package.

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

The salary range for this role in the New York is $120,000 to $160,000/year, plus a variable element which is paid quarterly. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.