US Influencer Marketing Manager Spark Ads
We are looking for a US Influencer Marketing Manager (Spark Ads, project-based/part-time) with proven experience and cases in the US market. You’ll set up and scale TikTok influencer operations, delivering 20+ videos per month together with creative teams. This is a 2-month project with the potential for extension/upgrade to a full-time permanent role. The fee is up to $2000/month.
What You Will Do
- Source and recruit TikTok creators for UGC and Spark Ads.
- Manage negotiations, offers, payments, and documentation.
- Collaborate with the creative producer to develop scripts and briefs.
- Launch and scale influencer programs.
- Prepare and coordinate Spark Ads.
- Analyze content performance (CTR, CVR, CPA, CPM, ER, Retention).
- Formulate and test creative hypotheses.
- Prepare campaign reports and performance analyses.
Goals & Expected Outcomes
Within 2 months:
- A fully established TikTok influencer workflow.
- Consistent outreach to relevant creators.
- Script development for UGC videos together with the creative producer.
- Delivery of 20+ videos monthly for Spark Ads.
- Active performance analysis and development of new creative hypotheses.
- TikTok becomes an effective acquisition channel.
Requirements
- Senior Influencer Marketing Manager / Influencer Lead—experience with TikTok and UGC content specifically in the US market is required.
- Experience managing Spark Ads budgets of $100k+.
- Portfolio with cases: UGC video examples, performance stats (video volumes, budgets, results).
- Experience with large-scale outreach and influencer negotiations.
- Proven track record launching and scaling influencer programs, especially on TikTok.
- Strong analytical skills: content performance and key metrics (CTR, CVR, CPA, etc.).
- Basic understanding of UGC production: writing scripts, briefs, technical requirements.
- Experience preparing Spark Ads and coordinating content approvals with creators.
- Confident use of Excel/Google Sheets, Notion, TikTok analytics tools.
- Ability to manage contracts, reporting, and payments.
- Skill in forming and testing creative hypotheses using data.
- Ability to handle negative feedback constructively and resolve conflicts.
- Stress resilience, positive mindset, and results orientation.
- Team player with willingness to share insights and support colleagues.
- Structured and organized work style.
- Flexibility and fast reaction to trends and changes.
- Zero tolerance for toxicity; strong interpersonal communication skills.
- Fluent English and Russian.
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