Sr. Product Marketing Manager

Position Summary

The Sr. Product Marketing Manager is responsible for leading the strategy, performance, and lifecycle management of the company’s product portfolio. This role combines product marketing, commercialization, and portfolio strategy to ensure strong sales, profitability, and market differentiation. The Sr. Product Marketing Manager owns the go-to-market strategy for new products and packaging, manages the performance of existing SKUs, and leverages consumer and market insights to guide innovation and brand positioning. Working closely with Supply Chain, Operations, Product Development, Regulatory, and Sales, this role ensures alignment across commercialization, messaging, and product lifecycle decisions.

Work Schedule: This position currently follows a hybrid work model. Employees are required to work from the office at least four days per week (Monday - Thursday), with Friday available for remote work, offering a blend of in-person collaboration and flexibility.

Essential Duties & Responsibilities (Other duties may be assigned)

• Take ownership of existing and new products/packs from a sales & performance perspective: track key KPIs (sales, margin, unit movement, market share, etc.) 
• Use data & analytics (internal performance data, market research, trends) to identify opportunities to optimize SKUs—e.g. refresh, retire, repurpose 
• Forecasting and margin management; understanding lead times, COGS inputs, ingredient cost trends
• Define strategy for new product/flavor launches, packaging, extensions: timing, positioning, GTM (go-to-market) activation 
• Assess portfolio fit & potential cannibalization, seasonality, strategic road mapping 
• Work closely with Supply Chain, Operations, Product Development, Regulatory/Labeling, Product Science/Nutrition team 
• Align commercialization, packaging, regulatory labels with marketing messages and product lifecycles 
• Enable Sales & Field: give direction to create tools, training, messaging, FAQs, support materials; help field (Independent Associates / reps) with technical questions or deeper product details
• Manage product educational content, packaging copy in conjunction with regulatory and design Work with consumer insights and competitive intelligence to guide messaging and differentiation
• Lead and/or commission market and consumer research, competitive intelligence; track trends in ingredients, nutrition, consumer preferences globally 
• Pricing strategy, profitability, tradeoffs between cost, margin, and consumer value 
• Product lifecycle planning: when to refresh, when to retire, how to extend product life without undermining brand 
• Use insights to inform roadmap, innovation, prioritization of flavors, delivery formats, pack sizes, etc.

Minimum Qualifications (These are the requirements that all applicants MUST HAVE to be considered for this position)

• 6-8 years of product marketing experience in CPG, ideally including global/multinational brand/product exposure
• Strong analytical skills: experience with sales data, margin analysis, forecasting, pricing, SKU rationalization
• Prior experience owning full product launches: strategy, positioning, launch execution, post-launch performance monitoring
• Knowledge of supply chain, operations constraints (lead times, ingredient sourcing, regulatory/labeling requirements) and how they impact product marketing timelines
• Good understanding of consumer research, competitive intelligence, trend analysis
• Excellent cross-functional collaboration skills: ability to partner with teams like Ops, Product Development/Science, Regulatory, Sales/Field, Supply Chain
• Strong written and verbal communication, ability to communicate a vision for product messaging, educational content, product positioning that is clear, compelling, differentiated

Preferred Qualifications

• 8+ years of product marketing experience in CPG, ideally including global/multinational brand/product exposure
• Experience in nutrition, supplement, wellness industry (though not required)
• Experience with international markets: adapting products / messaging, regulatory requirements across different geographies
• Experience with sensory testing / consumer flavor profiling / product efficacy case studies
• Familiarity with digital product detail pages, e-commerce, field marketing support

Location : Company Overview

Established in 2002, Isagenix International has created simple, proven products that optimize what your body is capable of—helping you protect your greatest asset, your health. For more than twenty years, Isagenix has made holistic science an art with transparency and integrity—creating products and systems that address nutrition, stress, fitness, energy, natural beauty, focus, and financial wellbeing. The global wellbeing company, based in Gilbert, Arizona, markets its products through a network of independent distributors in 22 key markets: the United States, Canada, Puerto Rico, Australia, New Zealand, Mexico, the United Kingdom, Ireland, the Netherlands, Belgium, Spain, Austria, Denmark, Finland, France, Germany, Italy, Norway, Poland, Portugal, Sweden, and Switzerland. For more information, visit Isagenix.com.

Location : EEO

Isagenix International, LLC is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status or any other status protected by law.