Digital Experience Merchandising Associate Manager - Arby's
We’re looking for a Digital Experience Merchandising Associate Manager to shape how our guests engage with our brand across every owned digital touchpoint. This role brings together storytelling, data, and strategy to deliver seamless, crave-worthy experiences that drive digital transactions and deepen loyalty engagement.
As part of the Digital Guest Experience team and reporting to the Senior Manager of Loyalty, you’ll support the end-to-end digital merchandising experience across CRM, web, and app—ensuring the right content, offers, and moments show up for the right guests at the right time. You’ll partner closely with our CRM enterprise team on audience segmentation and personalization strategies to turn insights into meaningful, measurable results.
RESPONSIBILITIES
Experience Merchandising & Content Strategy
Support the digital content strategy and execution across email, push, SMS, web, and app to drive sales and engagement.
Develop and manage digital merchandising calendars aligned with brand campaigns, loyalty initiatives, and new product launches.
Ensure consistent and compelling storytelling across all digital channels to support both short-term transactions and long-term CLV
Partner with creative to develop assets that enhance the guest journey and reflect the brand voice.
Optimization and Support:
Monitor key metrics (acquisition, CTR, conversion rate, average check, loyalty engagement) and make data-driven recommendations.
Conduct A/B tests to continually improve content, offers, and placements across digital channels.
Partner with analytics to deliver post-campaign readouts and actionable insights.
Collaboration and Communication:
Work closely with cross-functional teams, including brand marketing, integrated marketing, analytics, IT, and product teams to align with brand campaigns, use performance data and audience insights to refine digital experiences and optimize content across channels.
Collaborate with the CRM enterprise team to define segmentation, targeting, and personalization strategies that increase conversion and loyalty participation.
Project manage the creative team to ensure deliverables, specs, and timelines are met including brief development and content execution
Provide regular updates to the Senior Manager on project progress, challenges, and results.
Continuous Improvement:
Participate in test-and-learn initiatives to optimize owned strategies and performance.
Stay informed about industry trends and competitor activities to identify potential opportunities for improvement.
QUALIFICATIONS
Education
Bachelor’s degree in marketing, Business, Digital Media, or a related field.
Qualifications:
3+ years of experience in digital marketing, CRM, or ecommerce merchandising.
Strong understanding of omnichannel customer journeys and content strategy.
Experience managing campaigns across email, push, SMS, web, and app platforms.
Comfortable collaborating with data, analytics, and product teams to drive measurable results.
Excellent project management and communication skills.
Ability to think both strategically and execute tactically in a fast-paced environment.
Experience with enterprise CRM or marketing automation platforms
Travel Requirements:
Availability to travel up to 10%.
This role is ideal for an aspiring eCommerce professional who is passionate about supporting digital strategies and delivering exceptional online experiences. Join our team to contribute to the success and growth of our eCommerce initiatives
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Lead social media strategy and content across TikTok, Meta, Snap, Pinterest and more for a fast-growing DTC brand, driving organic growth and managing a high-performing team.
Strategic digital marketing and consumer insights leader needed to advance Avera Health’s digital front door, CRM, and data-driven growth initiatives across the system.
Lead marketing and public relations at Twinsburg Post Acute to increase census, manage external communications, and support resident- and community-focused programs.
Lead the demand-generation engine for a US-focused solar business, owning strategy, execution, team building and the end-to-end funnel to drive predictable revenue.
Madwire is hiring a Marketing Success Manager to manage portfolios of small-business clients and drive measurable growth through hands-on digital marketing, strategy, and client success.
At HMH, lead regional and state-focused marketing campaigns for Intervention and ELD to drive revenue and strengthen market positioning across K–12 customers.
Evernorth is looking for a strategic B2B marketing leader to develop and activate enterprise-level messaging and go-to-market programs that drive growth for Pharmacy Benefit Services.
WGU is hiring an onsite Copywriter in Salt Lake City to craft clear, on-brand marketing and SEO-driven content that supports enrollment and product marketing initiatives.
Dentsu is seeking a results-oriented Manager, Paid Search to run and optimize large-scale SEM campaigns, deliver actionable insights, and lead a distributed team to exceed client performance targets.
Camp Grossman is looking for a Photographer/Social Media Intern to capture, edit, and share compelling photos and short videos that showcase the joy and impact of our summer program for families and social channels.
Marriott Vacations Worldwide is hiring a hands-on Marketing Supervisor at Marriott's Shadow Ridge to lead and develop hourly team members while supporting sales, marketing operations, and guest experience initiatives.
Humana seeks a performance-driven B2B marketer to develop and execute agent-facing campaigns and sales enablement resources that increase agent education, engagement, and sales performance.
Charlotte Tilbury is hiring a Manager, Brand Marketing to lead skincare strategy, retailer partnerships, forecasting and product launches.
Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other...
1 jobs
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
