Vice President of Marketing (Commercial Strategy)

Overview

Founded in 1967, ImageFIRST® is the largest and only national linen rental and laundry service specializing in the healthcare market. Acquired by private equity firm Calera Capital in 2018, ImageFIRST serves medical facilities nationwide providing linen, patient gowns, scrubs, and more while managing their clients’ linen inventory for cost management. As leaders in infection prevention, they currently own and operate the most HLAC-accredited facilities in the industry. ImageFIRST is dedicated to improving patient satisfaction and making customers happy with our white glove service!

We are seeking a Vice President of Marketing (Commercial Strategy) to join our dynamic team. As a VP of Marketing, you will work with the Director of Business Intelligence & Analytics, SVP of National Systems & Marketing, SVP of Sales, and Chief Revenue Officer to lead our marketing department and drive our overall marketing & sales strategy. ImageFIRST is a sales-driven company, with a sales field force of over 100 and a non-hierarchical culture. As a Private Equity-backed company, this role will be exposed to the world of Private Equity investing.

Responsibilities & Qualifications

• • Build sales intelligence engine including customer segmentation, lead scoring, and opportunity mapping to guide sales force to the greatest opportunity customers (both new and existing)
  • Develop and implement comprehensive marketing strategies (including brand) aligned with company objectives to enhance brand positioning and market share
  • Lead, mentor, and manage the marketing team, fostering a culture of creativity and high performance
  • Oversee market research and competitive analysis to identify trends and opportunities, adjusting strategies accordingly
  • Manage the marketing budget to ensure efficient allocation of resources and maximize ROI on campaigns and programs
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging and integrated marketing efforts

  • Analyze and report on the effectiveness of marketing & sales initiatives using KPIs

REQUIREMENTS:

• Significant experience in corporate strategy, sales / marketing, commercial strategy, corporate development and/or strategy/management consulting (3+ years), ideally with private equity-owned companies
• Strong understanding of digital marketing platforms and tools, as well as traditional marketing strategies
• Exceptional analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent communication, presentation, and interpersonal skills
• Strategic thinker with a creative mindset and a passion for innovation
• Strong work ethic resulting in consistent, high-quality performance
• Ability to thrive in a highly dynamic, time sensitive, and collaborative environment
• Strong verbal, written and presentation skills

Company Values & Benefits

Our Core Competencies:

• Be Respectful: Value all we come in contact with
• Be Remarkable: Create a positive moment with every interaction
• Be Safe: Keep ourselves and those around us safe
• Be Honest: Be guided by truthfulness in all we do  

Benefits:

• Competitive pay
• Medical, Dental, Vision 
• Pet, Legal, and Hospital Indemnity Insurance 
• 401k (match)
• Paid Time Off Package
• Great company culture
• Collaborative team environment 

EOE / Drug-Free Workplace 

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by applicable law.  We are fueled by the talent, passion, and diversity of our associates.