Senior Associate, Enterprise & Cross Brand Initiatives
Become a part of our caring community and help us put health first
Become a part of our caring community and help us put health firstAre you energized by connecting dots across brands and business units? As the Senior Associate, Enterprise & Cross Brand Initiatives, you’ll support the development and execution of marketing strategies that span Humana’s enterprise and brand portfolio. You’ll help ensure consistency, cohesion, and strategic alignment across initiatives that impact multiple lines of business and the broader enterprise.
Role Responsibilities
- Support the planning, development, and execution of enterprise-wide marketing initiatives that span multiple brands, business units or enterprise efforts, ensuring cohesive storytelling and brand alignment.
- Collaborate closely with Brand Strategy, Product Marketing, and Corporate Communications to ensure integration, consistency, and clarity across all enterprise and cross-brand marketing efforts.
- Partner with respective line of business owners to translate business objectives and challenges into actionable marketing strategies and solutions that drive engagement, stability and sustainable growth.
- Collaborate with Customer Life Cycle Marketing (Go to Market Teams), within an agile pod model, empowering the pods to execute on the marketing strategy through campaign activation tactics while ensuring campaigns deliver on aligned marketing strategy.
- Contribute to the creation and refinement of annual planning, business intake briefs, marketing briefs and messaging frameworks, that support enterprise priorities and strengthen overall brand equity.
- Manage stakeholder communications and cross-functional coordination, ensuring teams are aligned on priorities, timelines, deliverables, and key decisions throughout initiative lifecycles.
- Monitor initiative performance and support development of insights and recommendations to inform future planning, continuous improvement, and enterprise-level decision-making.
- Apply a strong commercial lens and modern marketing skill set to develop solutions-oriented recommendations that balance consumer needs with business priorities.
- Champion consumer-centric thinking, ensuring that enterprise and cross-brand initiatives are grounded in meaningful consumer insights while honoring business priorities and enterprise goals.
Use your skills to make an impact
This position operates under Eastern Standard Time (EST). This position will also require up to 10% travel.
Use your skills to make an impact
Qualifications
Required:
- Bachelor’s degree.
- 5+ years of experience in integrated marketing, brand marketing, marketing strategy, or enterprise-level campaign planning.
- Proven ability to manage cross-functional initiatives across multiple business units or brand portfolios.
- Strong project management skills with experience coordinating complex timelines and deliverables.
- Excellent communication and collaboration skills, with the ability to influence stakeholders in a matrixed organization.
- Experience developing messaging frameworks, campaign briefs, and/or activation plans.
- Analytical mindset with the ability to track performance metrics and translate insights into strategic recommendations.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Preferred:
- Bachelor’s degree in Marketing, Business Strategy, Communications, or a related field.
- Experience in consumer package goods (CPG), healthcare, insurance, other regulated industries and/or large multi-brand organizations.
- Familiarity with enterprise campaign planning and governance.
- Background in strategic planning or corporate marketing.
- Experience working with external agencies and internal creative teams to execute enterprise-wide initiatives.
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 01-18-2026
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Average salary estimate
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Since 1961, Humana has been committed to helping people live healthy and happy. Our approach is simple—offer personalized care from people who care. We do this by listening to our members and creating solutions to help them reach the best version ...
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