Customer & Product Marketing Manager

Cin7 is a fast-growing global software company that provides solutions for modern-day product sellers. We help these sellers connect and simplify their operations, keep track of their inventory at scale, and help them sell their products across multiple sales channels around the world.

Cin7 is expanding very quickly with a mission to empower product sellers to thrive by making selling as easy as buying. We are committed to this mission to become the leading Inventory Management Software brand in the world.

Serving over 8,000 customers globally, processing more than 125 million orders per year, and supporting over $35B of Gross Merchandise Value, Cin7 has been rated best overall in inventory management software in 2024 by Forbes Advisor.

How you’ll make an impact:

We are seeking a talented and proactive Customer & Product Marketing Manager to join our growing marketing team. This role will develop and execute marketing strategies that drive customer engagement, product adoption, and revenue growth. You will collaborate closely with cross-functional teams to ensure alignment between customer needs and product offerings, ultimately driving customer satisfaction and loyalty.

Reporting to the Director of Product Marketing, this position will play a critical role in the success of our business, helping drive the next phase of growth for Cin7.

• Customer Lifecycle Management: Develop and implement strategies to effectively engage customers at every stage of the lifecycle, from onboarding to retention and advocacy.
• Customer Communication: Create compelling and targeted messaging across various channels (email, social media, webinars, etc.) to communicate product updates, promotions, and educational content.
• Customer Growth: Own the strategy, execution, and reporting for upsell campaigns and initiatives targeted at existing customers.
• Product Positioning & Messaging: Collaborate with product management to develop compelling positioning and messaging that resonates with target audiences and differentiates Cin7 in the market. 
• Go-to-Market Strategy: Help develop and execute go-to-market plans for new product launches and feature releases, ensuring a cohesive and impactful customer experience.
• Customer Advocacy Programs: Cultivate a community of brand advocates, leveraging programs to incentivize and reward customer referrals, reviews, and testimonials. Support with the procurement and creation of new case studies.
• Cross-Functional Collaboration: Collaborate with customer success, sales, product, and other teams to align marketing efforts with overall business objectives and ensure a seamless customer experience.
• Reporting & Analysis: Monitor and analyze key metrics related to product adoption, customer engagement, and marketing campaign performance to optimize strategies and tactics.
• Market Research: Stay informed about industry trends, competitive landscape, and customer needs to inform product development priorities and marketing strategies.

• 5+ years of experience in marketing, with a focus on customer marketing, product marketing, or lifecycle marketing.
• Bachelor’s degree in marketing or a related field.
• Proven track record of developing and executing successful product and/or customer marketing strategies and campaigns.
• Strong copywriting skills, with the ability to digest complex information and turn it into compelling marketing content
• Strong understanding of SaaS business models and experience working with technology products. Experience targeting small businesses is a plus.
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce), comfortable learning and utilizing new tools to optimize efficiencies and performance.
• Strong analytical skills and experience using data to drive decision-making and measure campaign effectiveness.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.

• Competitive benefits, including medical, dental, vision, and 401k company match program.
• A flexible PTO policy, allowing you the time you need to recharge.
• A Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeing.
• A diverse team, where everyone helps each other and inclusion is a core value.
• Frequent company sponsored events so you can get to know your coworkers.

Why CIN7?

CIN7 is a leader in one of the most exciting software verticals right now, and we're growing exponentially. We're looking to add people to our team who are passionate about working with a fast growth tech company. 

At CIN7, we make great products available to everyone. Every month, millions of sales orders flow through our platform reducing the cost, effort and time for product sellers so they can quickly get products to customers and build their brands without worrying about their operations. We pride ourselves on providing Inventory Management and Supply Chain software to help medium-large product businesses thrive in a highly competitive, digital world. CIN7 centrally manages inventory across multiple locations and channels, connecting 500+ systems to support receiving, selling and shipping stock.

We value diversity at Cin7, and bring people into the heart of everything we do.  We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.