Channel Marketing Manager
Skills
- Deep understanding of ISV ecosystem and software-driven GTM motions
- Proven partner/channel marketing and enablement experience
- Campaign planning and execution across digital, events, and content
- MDF budgeting, tracking, and ROI analysis
- Data-driven mindset and performance measurement
- Strong storytelling and written communication for technical and business audiences
- Project management and cross-functional collaboration
- Experience working in B2B/SaaS or fintech environments
Responsibilities
- Develop and execute targeted ISV partner marketing programs to drive adoption, activation, and long-term engagement.
- Build onboarding and enablement journeys, including toolkits, messaging guides, and GTM assets tailored to ISVs.
- Collaborate with Account Managers to support ISV lifecycle growth: awareness, adoption, expansion, and retention.
- Plan and manage scalable co-marketing campaigns: webinars, joint content, events, digital programs, and in-platform promotions.
- Create Campaign-in-a-Box kits to enable rapid co-branded or white-label campaign launches for ISVs.
- Develop product launch support materials to help ISVs introduce new payment capabilities to their customers.
- Partner with Product Marketing, Product, Sales, and Partner Success to align messaging and GTM strategy.
- Own MDF processes for ISV partners, including budgeting, forecasting, tracking, and ROI analysis.
- Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations.
- Monitor ISV market trends and competitive programs to inform channel messaging and strategy.
Education
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
Benefits
- Remote-first culture
- Flexible PTO
- Health, Dental, and Vision insurance
- Company volunteer days
- Collaborative, fast-paced team environment
Average salary estimate
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Our mission is to use our expertise to enable more payments, in more ways and more places. We provide ISOs, Fintech Innovators and Technologists the freedom to focus on what they do best, liberating them from restricted payment solutions and givin...
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