Senior Marketer ( Program Manager, Creators)
POS-29407
Senior Program Manager, Creators
Location: Remote (US) or Cambridge, MA
HubSpot Academy is on a mission to be the place people go to learn how to start and grow a business. We offer a variety of educational and inspirational content — from blog posts to lessons and full certification courses — that provides valuable business training to people all over the world. This educational content generates new customers for the business and delights existing ones in service of achieving their business and career goals.
We're looking for a Senior Program Manager to scale and optimize HubSpot Academy's global creator ecosystem through our HubSpot Academy Creator Program (HACP), HubSpot Certified Trainer (HCT) network, and Education Partner Program (EPP). This role will manage and expand our community of educational content creators, trainers, and partners who help extend Academy's reach to learners worldwide.
You'll work cross-functionally with the broader Academy, Partner, Legal, and Community teams to manage scalable programs that empower external creators to produce high-quality educational content. You'll help execute our vision of making HubSpot Academy accessible globally through localized content and varied learning experiences.
In this role, you’ll get to:
- Manage the end-to-end HACP, including reviewing content proposals, onboarding Creators, and tracking content development through publication
- Process and evaluate HCT applications, grade practicums, and maintain the global HCT directory and training calendar
- Support the strategic transformation of EPP
- Leverage automation tools and AI to streamline program operations and improve the experience for Creators
- Liaise with Creators, including providing guidance and support to those developing new educational content via email, Slack, and 1:1 sessions (as needed)
- Collaborate with Academy Marketing, GTME, and Customer Success to develop resources and campaigns to grow program awareness
- Partner with other Program Managers to identify gaps and create programs to hit greater HubSpot team’s goals
- Track, analyze, and report on program data to continuously improve and iterate
We’re looking for people who:
- Have proven experience as a Program Manager, or similar role — with a track record of successfully planning and executing programs of varying sizes and complexity
- Have a global mindset, accounting for diverse perspectives and goals
- Are a detail-oriented operator who can manage multiple projects simultaneously while maintaining high quality standards
- Have strong verbal and written communication skills
- Are comfortable with technical tools including Airtable, Claude, and Asana
- Focus on scalability — with the ability to maintain processes that can grow from managing dozens to hundreds of Creators
- Are self-directed and can work independently while collaborating effectively with cross-functional teams
- Operate with a growth mindset — actively seeking feedback and seeking opportunities to expand their skillset
Cash compensation range: 92000-138000 USD Annually
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
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