Public Relations Senior Account Executive (B2B Technology)

About us

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. 

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. 

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

• Team Empowerment 

• Growth Mindset

• Inclusion Always

• Fierce Distinction 

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

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As a Senior Account Executive, B2B Technology, you’ve worked at an agency or possibly at a startup but most importantly, you’ve worked with some innovative teams over the course of 3-5 years and been a vital part of some really engaging creative campaigns. We don’t have to tell you how to build a plan or find the right influencers to pitch. You have your go-to bloggers and journos in your favorites and tend to be in the fast lane when it comes to the latest trends. You are an exceptional writer and motivational leader, eager to assume more responsibility and looking for the right team to grow in a compelling way. If this sounds like the opportunity you’ve been waiting for, you should definitely look at Highwire.

• Media/Influencer Relations
• Strong relationships with more than ten key media across business and industry 
• Ability to identify new media and opportunities for clients and share with teams and across the agency regularly
• Regular and ongoing proactive pitches that generate coverage for the whole team
• Coaching of junior staff to improve team relationships
• Strong grasp and creative use of social media channels to engage and support efforts
• Experience measuring the ROI of communications activities
• Experience with social media influencer engagement, content campaigns, and media coverage amplification

• Client Service/Management
• Ability to manage projects from concept through execution
• Track competitors and flag opportunities and news events for commentary or discussion
• Own and direct client PR calls 
• Provide counsel on media opportunities and coverage even under difficult circumstances 
• Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics
• Own key elements of the PR program (analysts, speaking, content, etc.)
• Be a solid go to resource for client contact
• Develop budget and team priority allocations
• Participate in media training sessions with clients including developing key messages and all follow up from session

• Writing Proficiencies
• Ability to generate a plan for a campaign or an entire PR program
• Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly 
• Professional, articulate and timely client communication
• Development of consistent, creative, successful pitches

• Agency Operations
• Participation in new business process including research and presenting at pitch
• Identify, attend and encourage others to attend networking events
• Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
• Support teams and manage up and down
• Responsible use of flexible work policies
• Uses Highwire social channels; writes for Highwire blog
• Mentor junior staff to elevate development

• Self Development
• Proactively set up quarterly goals with manager; track against goals and demonstrate growth 
• Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
• Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
• Identify areas for self-improvement and bring suggestions and solutions to management
• Consistently hit deadlines or give enough notice if you won’t
• Attends regular networking events

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events – Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth

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The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. 

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together!

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