Marketing & Social Media Manager

Company: Helper Heroes 

Position: Marketing & SMM (Main task) / Admin & Scheduling (Support) 

Type: Part-time (starts at 20 hrs) 

Pay: $6.50/hr (for the 1st 6 months)

Schedule: U.S. Central Time (business hours; some flexibility for after-hours follow-ups) 

Start Date: Immediate 

Reports to: Owner 

About Us

At Helper Heroes, we’re on a mission to provide exceptional care and support to home care agencies in the U.S. We believe in true partnership where our virtual assistants act as an extension of the care team. Our goal is to ensure a compassionate, innovative, and efficient care experience for clients and families alike. 

About You

What sets us apart is YOU. You’re not just any virtual team member—you’re a Helper Hero! If you’re passionate about making a difference, have a knack for organization, and thrive in a fast-paced, mission-driven environment, you’re who we are looking for. If you’re the kind of person who loves tackling behind-the-scenes tasks with a smile, ensuring that our clients and caregivers receive the best possible support, apply today! 

About the Role

You’ll be the engine that gets the client’s marketing moving every day. You’ll help plan and publish content, run simple campaigns, and keep our leads organized so that the home care owner can book more meetings and win more clients.

Key Responsibilities

 Marketing & Social Media Management (Main task) 

• Manage and maintain all social media platforms (Facebook, Instagram, LinkedIn, Google Business, etc.)
• Create, schedule, and post engaging content aligned with the brand’s tone and goals
• Edit and repurpose videos, graphics, and marketing materials for campaigns
• Design marketing visuals using tools like Canva and other editing platforms.
• Engage with followers and respond to comments or inquiries promptly
• Nurture and follow up with potential leads from campaigns or inquiries
• Track and analyze engagement metrics to optimize future content
• Research trends, hashtags, and competitor activities to improve reach and brand visibility
• Collaborate with the marketing team on promotional campaigns and seasonal initiatives
• Assist in writing and proofreading newsletters, blog posts, and client success stories
• Maintain the brand’s online reputation by monitoring and responding to reviews

Administrative & Scheduling Support (Support during open hours) 

• Assist with caregiver and client scheduling, ensuring proper shift coverage 
• Update scheduling software and communicate schedule changes with caregivers 
• Help track attendance, time-off requests, and shift confirmations 
• Support onboarding coordination for new caregivers (document collection, reminders, etc.) 
• Provide general administrative support to the operations and HR teams as needed 
• Assist with data entry, calendar management, and communication follow-ups 

Qualifications

• Must-have: Experience in home care recruiting and/or scheduling for a U.S. agency. 
• Confident, warm phone skills; persuasive without pressure. 
• Fast systems navigation; calm under time pressure. 
• Strong English communication skills (phone, text, and email) with a calm, helpful tone 
• Fast, accurate data entry and excellent attention to detail 
• Proven ability to juggle many moving parts and stay organized under time pressure 
• Problem solver who can think ahead and act quickly when plans change 
• Basic understanding of HIPAA/privacy and client confidentiality 
• Comfortable working US business hours; willing to work occasional evenings/weekends/holidays as needed

Work Setup

• Laptop or desktop
• Reliable internet (at least 25 Mbps), backup connectivity/power recommended
• Quiet workspace and professional phone etiquette

Metrics/KPIs 

• Response time from call-off to first action. 
• Time-to-coverage and % of shifts successfully covered. 
• Accuracy of documentation and quality of handoffs. 
• Adherence to escalation rules.  

💰 Competitive Base Pay: Among the highest in the homecare industry.

❤️ Make a Difference: Help ensure clients receive the best care possible.

🚀 Growth Opportunities: Room to advance and learn as we grow.

🤝 Supportive Team: We value collaboration, compassion, and a good laugh.

💻 Remote Flexibility: Work from anywhere with your own reliable device and stable internet connection.

Ready to Be a Hero?

If you’re excited about the opportunity to join our team, where you’ll be appreciated, have a sense of purpose and inclusion and are willing to help us create a brighter, more compassionate care experience, we can’t wait to hear from you! Apply now and let’s make a difference together.