Product Lead, AI Acquisition

About Handshake AI

Handshake AI is a human data labeling business that leverages the scale of the largest early career network. We work directly with the world’s leading AI research labs to build a new generation of human data products. From PhDs in physics to undergrads fluent in LLMs, Handshake AI is the trusted partner for domain-specific data and evaluation at scale.

We are located at 225 Bush St, right off the Montgomery BART exit, and this is an in-office position.

About the Role

We’re looking for a Product Lead to own one of the most high-leverage growth systems at Handshake: a fully automated engine that identifies high-quality talent across the internet, enriches their profiles, and drives personalized outreach and onboarding at scale.

Your job is to turn the open web into a funnel, building a powerful combination of scraping, enrichment, LLMs, and automated UX flows to attract and convert niche experts into the Handshake AI network. First up: lawyers.

As a Product Lead at Handshake, you will take direct ownership of product strategy and execution for a key area of Handshake's business. You’ll lead initiatives that align with the company’s highest priorities, while working cross-functionally with teams and stakeholders across the organization. Product leaders in this role will influence beyond their immediate team and deliver outcomes that drive impact at the organizational and company-wide level.

What You’ll Do

You’ll lead product development for a dynamic, AI-driven growth engine:

• Discover and enrich expert profiles at scale

  • Automatically scrape and source expert profiles by geography, profession, age, etc.

  • Enrich these profiles using public and semi-public data: socials, publications, digital breadcrumbs.

  • Structure the data using LLMs to make it usable for outreach and onboarding.

• Personalize outreach with context-rich messaging

  • Dynamically generate outbound messages tailored to each expert’s profile.

  • Match tone and content style to what will most likely resonate with the individual.

  • Use Handshake’s existing network to warm up cold outreach: referral prompts, mutual contact mentions, etc.

• Funnel into personalized onboarding flows

  • Build onboarding experiences that adapt to each person: landing pages, interview paths, CTAs.

  • Optimize for conversion: whether it’s joining a data project, taking an AI interview, or exploring job opportunities.

• Instrument and iterate

  • Rapidly experiment with new acquisition channels, templates, and conversion funnels.

  • Use data and LLM feedback loops to continuously improve enrichment quality and outreach efficacy.

What We’re Looking For

• Founder or tool-builder mindset: fast-moving, scrappy, and outcome-oriented.

• 6+ years of product management experience with a strong bias toward experimentation, automation, and growth.

• Technical chops, comfortable working closely with engineers or hacking together tools yourself.

• Experience with scraping, enrichment, or outbound marketing tools (or willingness to get very fluent).

• Deep product intuition paired with an experimental mindset: you know what to measure and what to try next.

• Proven ability to drive 0→1 growth products or scale audience/community engagement at speed.

Bonus areas of expertise

• Built or worked on a high-scale growth machine or lead gen system.

• Sales tech or community platform background.

• Hands-on experience with LLMs or AI-first user journeys.

• Proven ability to lead and grow technical teams (5+ people including engineers).

• Experience working with GTM teams to align messaging and onboarding.

• Familiarity with gig work, legal tech, professional services, or B2B marketplaces.

Compensation range

• $240-270K base

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

What we offer

Handshake delivers benefits that help you feel supported—and thrive at work and in life.

For full-time US employees

🎯 Ownership: Equity in a fast-growing company

💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching

🍼 Family Support: Paid parental leave, fertility benefits, parental coaching

💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

📚 Growth: $2,000 learning stipend, ongoing development

💻 Remote & Office: Stipends for home office setup, internet, commuting, and free lunch/gym in our SF office

🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days, winter #ShakeBreak where our whole office closes for a week!

🤝 Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.

Handshake is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please let your recruiter know during initial communications.