Email Marketing & CRM Specialist

At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world!

GameStop is seeking an Email Marketing & CRM Specialist to support our consumer-focused email and CRM initiatives, helping drive customer engagement, retention, and brand loyalty. This role involves assisting with email campaign execution, audience segmentation, and performance analysis, while collaborating with cross-functional teams to deliver high-quality, engaging communications. Ideal candidates will have a strong foundation in email marketing with a desire to grow their skills in CRM strategies. 

This position will sit onsite 5 days per week in Grapevine, TX. 

Responsibilities: 

• Assist in planning and executing email campaigns, ensuring they are aligned with business objectives and delivered on schedule. 
• Support A/B testing to improve campaign performance. 
• Collaborate with marketing and creative teams to load content and creative into email templates and ensure accurate setup. 
• Schedule, launch, and monitor campaigns to ensure timely and correct delivery to targeted audiences. 
• Support audience segmentation efforts and help refine send-time practices to optimize engagement. 
• Participate in the proofing process to ensure accuracy, brand alignment, and stakeholder visibility. 
• Track and report on email performance metrics, identifying opportunities for improvement and recommending optimizations. 
• Help coordinate workflows and meetings to ensure smooth campaign execution. 

Required Skills 

• Bachelor’s degree from a regionally accredited institution or 2–3 years of relevant work experience. 
• At least 2 years of experience in email marketing for retail, e-commerce, or similar industries. 
• Familiarity with CRM platforms (e.g., Iterable, Klaviyo, ExactTarget, Mailchimp, etc.)—direct Iterable experience not required. 
• Experience supporting lifecycle campaigns such as Abandoned Cart, Welcome Series, and Post-Purchase emails is a plus. 
• Basic analytical skills, with the ability to interpret performance data and support testing initiatives. 
• Strong attention to detail for QA and accurate campaign execution. 
• Ability to manage multiple projects and deadlines effectively. 
• Light design experience a plus (Canva or similar tools). 
• A collaborative mindset with a willingness to learn and contribute new ideas. 
• Commitment to upholding GameStop’s policies and procedures, including confidentiality, ethical standards, and operational guidelines. 

Full-time store positions at GameStop are also eligible to participate in incentive programs, health benefits, paid time off, 401 (k), employee discount and a casual work environment. Positions at GameStop may also be eligible for a bonus and/or other incentives.