Account Executive, Strategic Communications - Consumer/Corporate

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POSITION

Account Executive, Strategic Communications – Corporate and Consumer (New York)

REPORTS TO

Account Executive, Consumer

LOCATION

New York, NY

THE COMPANY

Full Picture is a collective of entrepreneurial-minded, cross-industry experts who dream big, connect the dots in unexpected ways, and consistently deliver legacy-defining initiatives for our clients. Through our four divisions – Executive + Brand Strategy, Production, and Strategic Communications - we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.

OVERVIEW

The Account Executive works closely with the senior team to drive media relations and influencer outreach for the division’s key accounts. The ideal candidate possesses a keen understanding of the media landscape alongside a strong track record of securing top-tier placements. Applicants must have experience fostering relationships with influencers and contributing to creative brainstorms and client strategies.

The ability to communicate effectively with staff, clients, and external contacts in a fast-paced, high-pressure environment is crucial. This role requires a professional who is flexible, proactive, resourceful, and efficient while managing competing priorities.

Additionally, candidates must hold a genuine interest in the CPG, influencer, and entertainment industries in which this position operates.

RESPONSIBILITIES

●        Partnered with senior executives to execute strategic communications campaigns, specializing in media relations, influencer marketing, and product placement.

●        3-4 years of PR experience, specifically within the CPG and consumer categories

●        Established network of relationships with long-lead, short-lead, and digital editors

●        Minimum of two years of experience managing and mentoring junior staff

●        Prior agency experience is required for this role

●        4-year college degree required

●        Strong command of social media platforms and the evolving influencer landscape

Participate in Professional Development opportunities:

●        Network with PR professionals and media

Attend networking industry events

●        Share reports on media news, digital advances, and publications (trade & consumer)

●        Contribute innovative & creative ideas to company brainstorms

●        Build relationships with hair and makeup experts as needed

SKILLS

●        Assign, supervise, and manage the activities of an Account Coordinator

●        Execute media relations and strategic communications plans across clients with an emphasis on product placement

●        Lead, encourage, mentor, and develop junior staff members under the direction of a senior account executive

●        Demonstrate effective organizational and project management skills

●        Work well under pressure with tight deadlines

●        Participate in brainstorms and contribute creative ideas

●        Exhibit excellent verbal, written, presentation, organizational, and follow-up skills

●        Write interesting, creative, and effective press releases, media alerts, and press materials

●        Create and maintain media pitch grids for the division

●        Pitch product and brand profiles effectively

●        Possess knowledge of the consumer industry and popular culture

●        Coordinate and execute client events

●        Work in a team environment as an enthusiastic player who collaborates well with others

●        Network actively with media, PR professionals, and at industry events

●        Establish and maintain effective working relationships with clients and media representatives

QUALITIES AND CHARACTERISTICS

●        Passionate about public relations

●        Inquisitive about media & industry trends

●        Embrace and embody Full Picture Values, defined as:

EXCELLENCE

Doing high quality work; being organized, buttoned up and attentive to detail; building revenue; always learning & improving (even if this means stepping outside your comfort zone).

INTEGRITY

Treating clients, partners and colleagues with respect; taking the high road; doing the right thing; say it in the room or don’t say it at all.

CREATIVITY

Pushing the boundaries/status quo; finding the new and most unique way to do things.

SERVICE

Responding to colleagues and clients in a timely fashion; communicating quickly and clearly; operating with extreme professionalism; doing the one extra thing; always thinking about how to make the sale (whether to a current or future client).

OPTIMISM

Being positive and enthusiastic even when things are difficult; finding the “and” and the “yes”; looking for the solution.

The Spirit of Full Picture

We take great pride in everything we do to nurture the well-being of our employees - from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities. We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.

Company Benefits & Programs

Full time team members are eligible for the following:

●      Benefits: Our comprehensive benefits package includes medical, dental, and vision coverage with a high employer contribution to help you save on costs. We also support your financial future with a 401(k) plan and an employer match.

●      Our Hybrid Work Model: We believe in the power of in-person collaboration. Our teams connect in our New York or Los Angeles offices 3 days a week to brainstorm, innovate, and build relationships. This hybrid approach gives you both the flexibility of working remotely and the energy of working together.

●      Additional Days Off: Designated days off for mental health and wellness, along with an employee Summer Friday program.

●      Company Outings: Quarterly Company outings and team activities designed to promote knowledge and connectivity

●      Full Picture University (FPU): Designed to fuel professional growth, this program offers ongoing learning opportunities, including exclusive master classes led by our CEO

●      Mentorship from Industry Leaders: Get paired with seasoned experts who are committed to helping you grow your skills and advance your career