VP of Digital Product & Conversion

Freebird is a high-growth, 9-figure DTC brand on a mission to redefine shaving for millions. We’ve served over 1 million customers with our award-winning electric shaving kits—and we’re just getting started.

We’re building a fast, confident, experiment-driven team—and we’re looking for a site experience, CRO, and UX powerhouse who can deliver breakthrough performance gains and scale our best-in-class DTC experience across international markets.

The Role

This is a high-impact, senior leadership role purely focused on building and optimizing the highest-performing DTC shopping experiences in the category—and making them work globally. You will not own the full eCommerce P&L—your mission is singular: turn more of our traffic into high-value, loyal customers worldwide by relentlessly improving conversion rate (CVR), average order value (AOV), and revenue per visitor (RPV).

We want a website monster who can:

• Ruthlessly optimize core funnels with constant iteration.
• Take big swings on new landing page designs, offer strategies, and conversion frameworks.
• Deliver premium-feeling, high-converting experiences tailored for each market we enter.
• Build the technical and UX foundation to scale internationally without sacrificing performance.

What You’ll Own

Digital Product Strategy & Roadmap

• Own the digital product vision and site performance roadmap, tied directly to revenue and contribution margin goals.
• Lead a high-velocity testing program that mixes rapid optimization of existing funnels with bold experiments in new designs, flows, and offers.
• Architect and scale a global-ready DTC experience, accounting for market-specific pricing, currencies, compliance, and shipping.

Conversion Rate Optimization & Experimentation

• Run continuous testing across multiple funnels, delivering both incremental wins and breakthrough lifts.
• Translate analytics, heatmaps, and VOC insights into hypotheses, test briefs, and rapid iterations.
• Partner with paid, retention, and creative teams to ensure site experiences amplify acquisition efforts in every market.

UX/UI Excellence & Offer Framing

• Lead designers to create visually premium, conversion-focused interfaces.
• Integrate strategic copy, offer positioning, and persuasion into every page—from landers to checkout.
• Maintain a consistent, high-trust visual language while adapting to cultural nuances in global markets.

International Scale & Technical Infrastructure

• Own the Shopify Plus & Shopify Markets setup, ensuring fast, compliant, and localized experiences.
• Oversee currency, language, tax, and regulatory adaptations while keeping the experience frictionless.
• Manage app integrations, personalization tools, and subscription logic that work across regions.
• Ensure our global infrastructure can handle high-volume traffic without performance loss.

• 7–10+ years in DTC eCommerce site optimization, with proven lifts in CVR, AOV, and RPV.
• Experience leading CRO, UX/UI, and digital product teams in-house at high-growth consumer brands.
• Deep Shopify Plus expertise, with hands-on experience using Shopify Markets to scale internationally.
• Proven success launching localized, high-performing sites in multiple countries.
• Expert in funnel strategy, offer testing, and landing page optimization.
• Strong grasp of persuasive design, customer psychology, and performance copy principles.
• High-velocity, data-led testing mindset—capable of moving from insight to live test in days, not weeks.

• Fully Remote Flexibility: Work from wherever you thrive best

• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position

Why Join Freebird?

• Be part of a profitable, high-growth DTC brand with real momentum and ambition
• Own a critical business function and team with autonomy, support, and resources
• Work on a product that solves real problems, delights customers, and scales globally
• Join a smart, motivated team obsessed with innovation, experimentation, and impact