Senior/Lead Product Manager – Healthcare Vertical

Who We Are

At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.

Our employees are experts in the employee experience, workforce communications and technology. 

Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?

Our Values

Every employee is an owner with responsibility and credit for our progress.

Leadership is in our build and we see change as a catalyst for improvement.

We win as a team, committed to help our coworkers and customers thrive.

Position Overview

We’re looking for a strategic, market-savvy Product Manager to lead our Healthcare vertical, driving a best-in-class mobile experience specifically designed to empower and improve the workflow of frontline healthcare workers.

This role is ideal for someone who loves blending market insight with product strategy. You’ll represent the voice of the healthcare customer internally—bringing a deep understanding of the unique needs, challenges, and regulatory requirements of healthcare systems. You’ll also shape how we show up in the market, helping craft the value stories and go-to-market strategies that position Firstup as the essential communication platform for healthcare organizations.

This is an outbound-focused Product Management role—you’ll influence the roadmap through insight and collaboration with the wider Product Management team. Success will come from your ability to translate customer and market understanding into product direction, positioning, and revenue growth.

• Own the strategy and roadmap for the Healthcare vertical, defining how Firstup delivers unique value across healthcare systems.
• Serve as the voice of the healthcare worker, developing a deep understanding of deskless, shift-based workforces and the operational realities of hospitals, clinics, and care teams.
• Champion the mobile experience—ensuring the Firstup platform empowers frontline and clinical employees to stay connected, informed, and engaged wherever they are.
• Partner closely with Product Marketing, Sales, and Customer Success to shape go-to-market strategies, messaging, and enablement for healthcare audiences.
• Collaborate with Product and Engineering leadership to influence roadmap priorities and advocate for features that support healthcare-specific workflows and compliance requirements.
• Gather and synthesize market, customer, and competitive insights to inform positioning, pricing, and product direction.
• Define and track success metrics for the Healthcare vertical—driving adoption, retention, and expansion within key accounts.
• Enable internal teams with deep industry knowledge, customer stories, and product expertise to strengthen our market presence and sales effectiveness.

• 4–7 years of experience in Product Management, Product Marketing, or a hybrid PMM/PM role within SaaS or enterprise software.
• Experience serving healthcare customers or adjacent industries where compliance, security, and workforce communication are paramount.
• Proven ability to translate complex customer needs and market trends into actionable strategies and product narratives.
• A strong grasp of mobile-first user experiences and the unique needs of deskless and shift-based workers.
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Analytical mindset with experience using data to drive insights and decisions.
• Familiarity with healthcare compliance frameworks (HIPAA, PHI) is a plus.
• A passion for helping organizations connect every worker, everywhere.

• You’ll shape how Firstup serves one of the most essential and dynamic industries in the world.
• You’ll work at the intersection of product strategy, marketing, and customer experience, directly influencing how we bring our vision to life in healthcare.
• You’ll join a passionate, mission-driven team that believes connection creates stronger companies and healthier communities.
• You’ll have the autonomy, ownership, and support to do the best work of your career.

Firstup expects the base salary for this role to be between $100,000-$150,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

Why Firstup?

Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome.

If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit.

We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.

Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.

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