VP of Digital Growth

VRAI is one of the fastest-growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. An honoree of Fast Co. Innovation Award in retail design, and a global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.

We are seeking a data-driven Vice President of Digital Growth to lead the strategic expansion of VRAI.com. This role is responsible for accelerating digital growth across acquisition, conversion, and retention while owning the end-to-end performance of our digital P&L. You will lead cross-functional efforts to build a high-performing digital engine, optimize the customer lifecycle, and uncover innovative, scalable opportunities for sustainable growth.

This is a key leadership role for someone who thrives in a high-growth, high-ownership environment and brings a deep understanding of e-commerce, experimentation, and performance marketing in a DTC context.

• Own and lead the digital growth strategy across customer acquisition, conversion rate optimization, and lifecycle marketing.
• Drive lifecycle and retention marketing strategies across CRM, email, SMS, and personalization to enhance user engagement and LTV.
• Oversee campaign execution and performance across Google, Meta, TikTok, affiliates, and emerging digital channels, ensuring strong ROI and experimentation at scale.
• Partner with product and engineering to optimize onboarding, conversion flows, and performance levers across the full digital funnel.
• Build and manage a high-impact team across e-commerce, development, UX/UI, analytics, and growth to execute rapid experimentation and optimize user experience.

• 10+ years in digital e-commerce and development management in growth-focused roles, including at least 4+ years in a leadership position in a growing and successful digital brand, ideally with high-value price items.
• Proven track record of scaling digital revenue and customer acquisition through data-driven strategies and experimentation.
• Deep understanding of performance marketing, CRO, digital analytics, and growth loops; strong command of tools like Meta, Google Analytics, Mixpanel, Segment, Looker, Amplitude, etc.
• Strong P&L ownership mindset, with demonstrated success managing $2M+ monthly budgets and delivering measurable business impact.
• Strategic leader with entrepreneurial spirit, exceptional communication skills, and a bias toward action in fast-paced, evolving environments.

VRAI provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. Additional Perks such as employee discounts are also available. 

Some plans may not be available pending global locations however other options may be presented.

VRAI  is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor under federal, state or local law.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.

Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

To find out more about VRAI check out: 

vrai.com

facebook.com/vrai