Director, Growth Marketing
Skills
- Proven experience driving pipeline and revenue in B2B SaaS through digital channels
- Deep expertise in paid acquisition, SEO, CRO, analytics, and full-funnel marketing
- Strong data-driven mindset and experience with marketing analytics and attribution
- Experience with enterprise buyer journeys and ABM-driven motions
- Operational experience building systems, processes, and managing agencies/vendors
Responsibilities
- Design and execute a unified growth strategy across web, paid media, automation, content, and product initiatives to drive qualified pipeline and revenue
- Lead performance marketing with a focus on efficiency, scalability, ROI, and continuous optimization
- Oversee website strategy and conversion rate optimization to ensure high-converting demand and excellent brand experience
- Develop and scale SEO/AEO and content performance initiatives to grow high-intent organic traffic
- Implement an experimentation framework for A/B testing and new channel evaluation
- Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to align channel strategies with audience segments and pipeline goals
- Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
- Manage agency and vendor partnerships to maintain alignment and quality
- Build, mentor, and scale a high-performing growth marketing team
- Partner with RevOps to evaluate, implement, and optimize the growth tech stack for better data visibility and automation
Education
- Bachelor's degree in Marketing, Business, or a related field (required)
- MBA or advanced degree (preferred)
Benefits
- Comprehensive medical, dental, and vision coverage
- Flexible PTO and paid parental leave
- Retirement savings plan
- Remote work setup budget and monthly wellness/communication stipend
- In-office meal program and commuter benefits for onsite employees
- Competitive base salary + equity; location-based compensation
Average salary estimate
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