Manager, Growth Marketing
Skills
- Paid acquisition across Meta, TikTok, Google, YouTube
- E-commerce/Shopify demand generation and retargeting workflows
- Marketing automation & CRM (HubSpot, Marketo, Salesforce Pardot)
- Analytics: GA4, Mixpanel, cohort analysis, CAC/LTV calculations
- A/B testing and conversion rate optimization (CRO)
- BI and reporting (Excel, Looker, Tableau)
- Experiment prioritization and growth loop design
- Go-to-market and product-led growth campaign execution
Responsibilities
- Develop and execute multichannel paid campaigns across Meta, TikTok, Google (Search/Display), and YouTube
- Design and manage awareness, acquisition, and onboarding funnels to improve CPA, LTV, and conversion rates
- Create and iterate growth loops (referral programs, virality features) and prioritize experiment roadmaps
- Design, launch, and optimize B2C campaigns targeting Shopify merchants and e-commerce brands
- Build and maintain analytics and martech stack (GA4, Mixpanel, HubSpot or equivalents) and dashboards
- Lead A/B and multivariate testing on landing pages, ads, and email flows and scale winning experiments
- Partner with product, content, and sales to execute GTM playbooks and analyze post-launch performance
- Grow, mentor, and align a team of performance marketers and lifecycle specialists; present to executive leadership
Education
- Bachelor's degree in Marketing, Business, Analytics, or related field or equivalent experience
- Graduate degree or certifications in marketing/analytics optional but beneficial
Benefits
- Healthcare coverage
- Annual incentive program
- Retirement benefits
- Other standard startup benefits and equity potential (as applicable)
- Equal opportunity employer with inclusive hiring practices
Average salary estimate
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