Acquisition Marketing Manager - WD

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Leads the execution of marketing insights and analytics to drive customer acquisition and retention. Oversees demand forecasting, budgeting, and performance analysis to inform strategic decisions. Evaluates go-to-market initiatives and provides actionable guidance on campaign effectiveness. Acts as a key liaison across headquarters, regional teams, and external partners. Monitors market trends and performance metrics to optimize marketing strategies. Collaborates with a diverse team, fosters operational efficiency through process development, and contributes to departmental financial planning. Serves as a subject matter expert and mentor within the organization.

Job Description

Core Responsibilities

• Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
• Manages local promotions and event marketing; coordinates with direct sales staff.
• Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
• Develops and maintains demographic and other market data as needed in order to support marketing goals.
• Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes and issues.
• Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.
• Develops financial models in designing packaging and pricing to ensure competitive position in market.
• Creates reporting to measure success of marketing programs.
• Assists with maintaining and improving ongoing marketing programs, analyses and reports.
• Develops new ideas and communicates potential uses for analytics across the business.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Additional Job Description

Marketing Insights & Analytics

• Lead the development and execution of marketing analysis to support business acquisition and retention strategies.
• Translate data into actionable insights to inform marketing decisions and optimize performance.

Demand Forecasting & Budgeting

• Oversee demand planning processes, including forecasting and budget alignment.
• Analyze performance drivers and recommend adjustments to meet business objectives.

Go-to-Market (GTM) Effectiveness

• Evaluate the impact of GTM initiatives and campaigns across channels.
• Provide strategic guidance to improve program effectiveness and ROI.

Cross-Functional Collaboration

• Serve as the primary marketing liaison between headquarters, regional teams, and external vendors.
• Facilitate alignment and communication to ensure consistent execution of marketing strategies.

Market Trend Analysis

• Monitor industry and consumer trends to identify opportunities and risks.
• Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products, and industries.

Team Leadership & Development

• Collaborate with a diverse team of seasoned professionals spanning multiple functions.
• Develops new ideas and communicates potential uses for analytics across the business.

Operational Excellence

• Design and implement processes to enhance departmental efficiency and effectiveness.
• Ensure compliance with internal standards and best practices.

Functional Stewardship

• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime, as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Analytics, Collaborating, Communication, Demand Forecasting, Marketing Programs, Market Trend Analysis, Strategic Decisions

Compensation

Primary Location Pay Range: $96,178.50 - $144,267.75

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.