Arity - Product Marketing Intern
At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
About Arity
Arity is a mobility data and analytics company founded by The Allstate Corporation. We transform trillions of miles of driving behavior into actionable insights for industries like insurance, marketing, and mobility. Our mission? Make transportation smarter, safer, and more useful for everyone.
The Team
The Product Marketing team is the strategic bridge between what we build and how the market understands it. We're the customer obsessed translators who turn complex mobility data capabilities into compelling value propositions that resonate with buyers across insurance, marketing, and emerging industries. Working cross-functionally with Sales, Product, and Customer Success, we drive go-to-market strategies, develop messaging that actually converts, and identify new market opportunities that fuel Arity's growth.
The Role
We're looking for a Strategic Product Marketing Intern who's equal parts AI-native researcher and customer-obsessed storyteller. You'll report directly to our Director of Product Marketing Solutions & Innovation on high-impact projects that explore emerging industries and buyer groups—helping us understand their problems so we can better position Arity's solutions to solve them.
What makes this different? This isn't a "watch and learn" internship or busy work. You'll be handed real projects that influence million-dollar market decisions, expected to run with them, and empowered to bring your own ideas to the table. Think of yourself as part detective, part strategist, and part AI whisperer—using cutting-edge tools to uncover what keeps different buyer groups up at night.
What You'll Actually Do
AI-Powered Industry Intelligence
Research emerging industries and buyer groups using AI tools (especially Microsoft Copilot), public sources, and internal knowledge bases
Craft smart prompts, evaluate AI outputs, and turn raw data into strategic recommendations
Map buyer groups within target industries (think: who actually writes the checks and what keeps them up at night?)
Develop industry briefs and buyer insight summaries that reveal "what's in it for them"
Strategic Synthesis & Storytelling
Synthesize mountains of AI-generated insights into clear, compelling briefs that humans actually want to read
Connect customer problems to Arity's capabilities in ways that resonate with real buyers
Document findings in Confluence and SharePoint for broader team access
Help evolve our team's approach to AI-assisted market research
Cross-Functional Collaboration
Partner with Product Marketing, Sales, and Customer Success teams to validate research findings
Contribute to packaging efforts for cross-segment solutions
Get real exposure to senior leadership and strategic decision-making
Maybe even teach us a thing or two about cutting-edge AI applications!
What We're Looking For
Education & Experience:
Entering your junior year or later in undergrad (or pursuing a relevant graduate degree)
Target Start Date: May/June 2026
Core Skills That Matter:
AI literacy - Comfort with tools like ChatGPT, Copilot, Perplexity, and a desire to push their limits
Research & synthesis chops - You know how to dig deep, connect dots, and make sense of complex information
Customer obsession - You naturally think "what's in it for them?" and can shift perspectives like a chameleon
Clear communication - You can write well and explain complex ideas simply
Self-starter mentality - You thrive with autonomy and aren't afraid to ask questions or challenge assumptions
Bonus Points:
Interest in marketing, product strategy, or emerging tech
Experience with Microsoft Suite, Confluence, or SharePoint
You geek out over understanding what makes different industries/buyers tick
What You'll Gain
Real Impact: Your research directly influences product positioning and go-to-market strategy—this isn't theoretical work
AI at the Forefront: Build skills with cutting-edge tools that'll set you apart in any career path
Senior Exposure: Work directly with a Director and regularly interact with VPs and other senior leaders
Strategic Experience: A front-row seat to how a data-driven B2B company builds and markets new solutions
Autonomy & Growth: We'll give you challenging projects and trust you to run with them (with support when you need it)
Community & Connection: Join a strong intern network across Arity—you'll have built-in community and support even in our fully remote environment
Ready to dive in? If you're the type of person who gets excited about solving puzzles, loves understanding what makes people tick, and wants to shape the future of mobility data using the latest AI tools, we want to hear from you.
Compensation offered for this role is between $20 and $42 an hour and is based on experience and qualifications.
Skills
Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Results-OrientedJoining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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We are the Good Hands: We help customers realize their hopes and dreams by providing the best products and services to protect them from life's uncertainties and prepare them for the future.
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