Brand Manager, Alani Nu

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.

As our Brand Manager, you’ll be a key strategic partner on shaping how the brand shows up in market, reporting directly to the Sr. Director of Brand Marketing.

This role will help build strategy across launches and evergreen programs, ensuring Alani Nu continues to build loyalty among consumers as well as gain new fans. You’ll work on consumer-facing campaigns, brief creative partners, and translate insights into bold ideas that drive awareness, engagement, and sales.

Preference for candidates to be onsite in Louisville, KY or Boca Raton, FL (Open to fully remote candidates).

Travel Requirements: N/A

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: starting $100,000 annually, plus incentives

• 3–5 years in brand marketing, consumer packaged goods, or lifestyle brands
• Bachelor’s degree in Marketing or related field
• Proven experience leading consumer-facing campaigns across digital, retail, or experiential
• Strong project management and organizational skills with ability to handle multiple priorities
• Exceptional presentation skills — you know how to build polished, visually engaging decks that inspire teams and partners
• Creative thinker with strong consumer instincts and passion for brand building
• Analytical and data-driven, with ability to turn insights into actionable strategies
• Excellent written and verbal communication skills; thrives in cross-functional collaboration
• Natural trend-spotter with a passion for pop culture, wellness, and lifestyle marketing

Responsibilities

• Lead development of 360° marketing playbooks for product launches and seasonal campaigns across North America
• Translate insights into bold, consumer-first marketing strategies that drive awareness, engagement, and sales
• Build and deliver internal and external-facing decks that serve as sales tools, training resources, and brand guidelines
• Partner cross-functionally with departments like Social, Influencer, Operations, Creative, Commercial, Field Marketing, and E-commerce to ensure aligned and seamless execution
• Track performance against KPIs, analyze results, and make recommendations to optimize future launches
• Support innovation by coordinating with Supply Chain and Commercial teams on go-to-market strategies
• Manage and track brand marketing budgets in partnership with Finance

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.