Commercial Activation Manager

ius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.

At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.

Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.

Remote: Must reside in a major city or near a major airport within the Eastern or Western U.S

Travel Requirements: This position requires up to 25% of domestic travel. 

People Management Responsibilities: No

Role Type: Full-Time

Salary Range: $110,000 - $120,000

Position Overview

As the Commercial Activation Manager – East/West, you’ll be the driving force behind regional account and local priority market marketing activation for CELSIUS® and Alani Nu innovation, programming, and key commercial priorities. This is your opportunity to lead field-facing strategies that bring national priorities to life through locally tailored activation plans and cross-functional collaboration. You will bring strategic marketing insight, a passion for field execution, and deep DSD operations experience to help translate brand visions into tangible, market-level results. 

·       5+ years in marketing or sales, preferably in the beverage industry with DSD and distributor operations expertise

·       Bachelor’s degree in business, marketing, or related field

·       Strong communication and cross-functional collaboration skills

·       Experience with field marketing execution, promotional campaigns, and retail sell-in

·       Knowledge of commercial planning, tool kit development, and bottler engagement

·       Proficiency in Microsoft Office and social media platforms

·       Willing and able to travel up to 25%

·       Must reside in metropolitan area with access to a major airport

Key Responsibilities

·       Lead local activation strategies for product launches, campaigns, and seasonal programs

·       Translate national brand initiatives into tailored field marketing programs across channels

·       Collaborate with field sales & distributor partners to embed local marketing activation plans into execution

·       Act as primary liaison between marketing and field sales for alignment and messaging

·       Support annual business planning process with internal teams and distributor partners

·       Develop and deploy retail-facing tool kits and sell-in materials

·       Activate campaigns that include local influencers, sponsorships, and multicultural efforts

·       Analyze program performance data to identify gaps, optimize strategies, and drive results

·       Manage territory-level activation budgets, ensuring ROI and effectiveness

·       Participate in performance reviews and planning with divisional and HQ teams

·       Comprehensive Medical, Dental & Vision benefits

·       Long- and short-term disability

·       Life insurance

·       10 Vacation days per year, subject to accrual policy

·       11 Company paid holidays

·       401(k) with Company match

·       Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc., celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.