Director, Digital Relationship Management

This position is posted by Jobgether on behalf of Scotts Miracle-Gro. We are currently looking for a Director, Digital Relationship Management in Marysville, OH.

This leadership role is responsible for shaping and executing a comprehensive strategy for CRM and loyalty programs aimed at enhancing customer satisfaction, driving loyalty, and boosting growth within the consumer base. The role demands a data-driven approach to understand the customer journey and the ability to leverage digital tools and platforms to create impactful, lasting customer relationships. You will lead a dedicated team, manage multi-channel digital engagement, and optimize customer segmentation to deliver personalized experiences. This position offers an exciting opportunity to innovate in a fast-paced environment and make a significant impact on business growth.

Accountabilities:

• Develop and implement digital relationship management strategies focused on customer acquisition, retention, and loyalty across channels like email, SMS, social media, and loyalty programs.
• Lead and mentor the Digital Relationship Management team, fostering a culture of high performance and collaboration.
• Oversee the use of CRM platforms and marketing technologies to manage customer interactions and measure effectiveness.
• Analyze customer data and feedback to identify trends and opportunities for enhancing digital engagement.
• Design customer segmentation strategies to enable targeted and personalized communications throughout the customer journey.
• Monitor and report on KPIs, providing insights and recommendations to optimize digital relationship initiatives.
• Evaluate new digital tools and technologies to enhance efficiency and impact.
• Manage budgets, vendor partnerships, and contract negotiations supporting CRM and Martech efforts.

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• 8-12 years of experience in CRM and Martech leadership, demonstrating success in driving digital customer engagement and retention.
• Deep expertise in CRM platforms such as Salesforce, Hubspot, Braze, or Dynamics, and marketing automation tools.
• Strong understanding of customer segmentation, marketing automation, customer data platforms (CDPs), and analytics tools.
• Experience managing multi-channel digital communications including email, SMS, mobile, web, and social media.
• Proven leadership and team management skills, with ability to influence cross-functional teams.
• Excellent strategic, analytical, communication, and interpersonal skills.
• Ability to manage multiple projects simultaneously while meeting deadlines in a dynamic environment.
• Budget management experience and a passion for continuous learning in digital marketing trends.

• Competitive salary range from $156,900 to $184,600 annually, based on experience and location.
• Eligibility for corporate bonus programs linked to individual and company performance.
• Comprehensive health coverage including medical, dental, and vision plans.
• Generous 401(k) retirement plan with up to 7.5% company match.
• Wellness reimbursement programs and employee stock purchase discounts.
• Family support benefits including fertility, adoption, and surrogacy assistance.
• Opportunities for career growth and development through diverse experiences.
• Inclusive culture supported by Employee Resource Groups focused on diversity, sustainability, and community engagement.
• Commitment to work-life balance and employee wellbeing in a fast-paced environment.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.
When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team.

Thank you for your interest!

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