eCommerce Product Marketing Manager (ARG)

ABOUT ALLERGY RESEARCH GROUP 

For 45 years, Allergy Research Group® has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! Learn more at AllergyResearchGroup.com. 

ABOUT THE ROLE  

We are seeking a highly driven E-commerce Product Marketing Manager to lead growth on Amazon and translate marketplace insights into actionable strategies for our Direct-to-Consumer (DTC) business. In this role, you will own the product marketing roadmap for our Amazon catalog—driving demand, conversion, and retention—while turning marketplace learnings into messaging, merchandising, and test plans that strengthen our DTC site and lifecycle channels. 

This is an exciting opportunity for someone who thrives at the intersection of data-driven decision-making, creative storytelling, and cross-channel execution, with a passion for building winning playbooks across Amazon and beyond. 

Amazon  

• Partner with an Amazon accelerator (e.g., Pattern, Channel Bakers, Fortress) to maximize product performance and growth. 

• Lead all aspects of product-level marketing, including PDP content, keyword strategy, retail media inputs, promotions, and new ASIN launches. 

• Optimize PDPs by analyzing the competitor landscape, keyword research, CTR/CVR data, and A/B testing insights. 

• Conduct competitive tracking across PDPs, pricing, reviews, and media share of voice to identify white-space opportunities and emerging threats. 

• Improve discoverability via search term mining, backend keywords, browse node optimization, and Brand Store navigation updates. 

• Plan and execute promotions and pricing strategies, ensuring seamless alignment with inventory readiness and operational timelines. 

• Develop channel-ready briefs for new products (positioning, claims hierarchy, imagery, content modules, and forecast assumptions). 

• Drive reputation and trust by managing rating goals, review velocity, UGC collection, Q&A monitoring, and policy compliance. 

• Deliver a weekly business review (WBR) with KPIs, key drivers, risks, and recommended actions. 

DTC Translation  

• Translate Amazon performance learnings into winning DTC messaging, positioning, and bundling strategies. 

• Use marketplace search term insights to optimize site taxonomy, SEO, and onsite search experiences. 

• Apply promotion learnings to DTC A/B and CRO experiments. 

• Build a creative testing loop, feeding best-performing marketplace images, copy, and video hooks into paid social, search, and lifecycle campaigns. 

WHAT YOU BRING 

• 3+ years in e-commerce growth or product marketing, with hands-on Amazon expertise and additional marketplace experience (e.g., Walmart, iHerb). 

• Prior experience working with an Amazon accelerator partner (Pattern, Channel Bakers, Fortress, or similar). 

• Proven success driving sustained Amazon growth across a large ASIN portfolio. 

• Strong creative skills in briefing content for image stacks, A+ modules, and Brand Store enhancements. 

• Analytical fluency in Excel, BI dashboards, GA4, and channel attribution. 

• A cross-functional mindset with the ability to partner effectively with digital marketing, operations, finance, and medical affairs teams. 

• A balance of strategic vision and hands-on execution, thriving in fast-paced, performance-driven environments. 

• 3+ years in e-commerce growth or product marketing, with hands-on Amazon expertise and additional marketplace experience (e.g., Walmart, iHerb). 

• Prior experience working with an Amazon accelerator partner (Pattern, Channel Bakers, Fortress, or similar). 

• Proven success driving sustained Amazon growth across a large ASIN portfolio. 

• Strong creative skills in briefing content for image stacks, A+ modules, and Brand Store enhancements. 

• Analytical fluency in Excel, BI dashboards, GA4, and channel attribution. 

• A cross-functional mindset with the ability to partner effectively with digital marketing, operations, finance, and medical affairs teams. 

• A balance of strategic vision and hands-on execution, thriving in fast-paced, performance-driven environments. 

ARG offers a comprehensive benefit package which includes company-paid health benefits, disability and life insurance, generous paid time off, 401(k) match, parental leave, product discounts and more! 

The annual base salary range for this position is $110,000-$128,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.   

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. ARG is committed to offering reasonable accommodation to job applicants with disabilities. ARG does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.