Director, Demand Generation & Customer Lifecycle

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

Brightspeed has an exciting opportunity for a Director, Demand Generation & Customer Lifecycle to join our growing team. In this role, you will be responsible for developing and executing marketing campaigns that drive acquisition, engagement, upsell and retention throughout the customer’s journey. Your team will manage building out the marketing campaigns, develop the learning agenda, and analyze and optimize campaigns to achieve desired business results.

As the Director, Demand Generation & Customer Lifecycle, you will have the following duties and responsibilities:

• Oversee the production, execution and reporting of communication tactics
• Work with a creative agency to develop the content needed to execute marketing campaigns
• Development of testing strategies to guarantee the most efficient and effective communication approach
• Suggest new methods to address customers’ needs
• Work with technology partners on new data or technology requirements
• Manage vendor relationships and budgets

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor’s degree in marketing or equivalent relevant experience
• 10+ years in marketing
• Proven work experience in customer acquisition, lifecycle and retention management
• Technical expertise with CRM and analytical systems
• Knowledge of online marketing methods and best practices
• Strong communication skills along with a customer-oriented attitude
• Ability to take complex information and communicate it clearly in simple and understandable language for our target audiences
• Excellent project management skills with the ability to manage multiple projects and re-prioritize quickly
• Entrepreneurial with an ability to create and follow plans yet flexible enough to respond to change while balancing multiple projects and priorities
• Experience leading teams, including remote and virtual employees
• Comfortable with both big-picture strategy and in-the-weeds execution

BONUS POINTS FOR:

• Master’s degree in marketing or relevant field
• Telecom/Cable/Internet Service Provider industry experience

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WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact [email protected] to initiate the accommodations process. 

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice